Are you copying others? People won’t pay extra for that. You won’t be followed for that.
SETH GODINIn a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
More Seth Godin Quotes
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Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
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Many people believe that great designers get great clients. It’s the other way around.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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Don’t create for the masses. Create for the people who are your kind of weird.
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The less people know, the more they yell.
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Art is the act of navigating without a map.
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If you are wiling to do something that might not work, you are closer to being an artist.
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No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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You don’t need more time in your day. You need to decide.
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Remarkable visions and genuine insights are always met with resistance.
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Successful people are successful for one simple reason: they think about failure differently.
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The habit of doing more than is necessary can only be earned through practice.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN