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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.

Seth Godin

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN

Acting Creative Creativity Enemy Generate
Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
SETH GODIN

Motivational Opportunity Winning
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
Anyone who says failure is not an option has also ruled out innovation.
SETH GODIN

Failure Innovation Option Provoking Thought
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying
At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODIN

Alternatives Needs Old Things
The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
SETH GODIN

Ability Art Book Dot Teacher
Just because the tide is out, doesn’t mean there is less water in the ocean.
SETH GODIN

Clever Wisdom Wise
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
Make enough mole hills, and eventually you will build a mountain.
SETH GODIN

Hills Moles Mountain
Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
SETH GODIN

Blogger Funny Thoughtful Worry
There’s no shortage of great ideas. There’s a shortage of execution.
SETH GODIN

Execution Great Idea Ideas
Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
SETH GODIN

Starting Strategy Used
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
Go ahead, do something impossible.
SETH GODIN

Ahead Greatness Impossible Something

The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.

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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.

Related Topics

Popular Authors

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