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Making promises and keeping them is a great way to build a brand.

Seth Godin

The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
SETH GODIN

Favors Paid
Believe in what you do, because you may have to do it for a long time before it catches on.
SETH GODIN

Believe Long May
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
Remarkable visions and genuine insights are always met with resistance.
SETH GODIN

Genuine Resistance Vision
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
SETH GODIN

Art Creative Passionate
Art is a personal act of courage, something one human does that creates change in another.
SETH GODIN

Art Change Courage
Gratitude and opportunity create more of the same.
SETH GODIN

Gratitude Opportunity
Leadership is the art of giving people a platform for spreading ideas that work.
SETH GODIN

Art Ideas Leadership
Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
SETH GODIN

Blogger Funny Thoughtful Worry
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
SETH GODIN

Change Inspirational Inspiring
If I fail more than you do, I win.
SETH GODIN

Failing More Winning
Ideas that spread win.
SETH GODIN

Ideas Ironic Winning

Making promises and keeping them is a great way to build a brand.

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Making promises and keeping them is a great way to build a brand.

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