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Making promises and keeping them is a great way to build a brand.

Seth Godin

Just because something is easy to measure doesn’t mean it’s important.
SETH GODIN

Christian Mean Motivational
Many people believe that great designers get great clients. It’s the other way around.
SETH GODIN

Believe People Way
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN

Failure Fear Perseverance
When you put your ideas in the world, then, and only then, do you know if they’re real.
SETH GODIN

Ideas Real World
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
Make enough mole hills, and eventually you will build a mountain.
SETH GODIN

Hills Moles Mountain
Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
SETH GODIN

Guarantees Negative Positive Thinking
Your generosity is more important than your perfection.
SETH GODIN

Generosity Humor Perfection
Anyone who says failure is not an option has also ruled out innovation.
SETH GODIN

Failure Innovation Option Provoking Thought
Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODIN

Music Powerful Record
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
SETH GODIN

Lesson Making Mistakes
Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
SETH GODIN

Choices Pain Saying Yes
Learning is not watching a video, learning is taking action and seeing what happens.
SETH GODIN

Action Happens Video
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers

Making promises and keeping them is a great way to build a brand.

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Making promises and keeping them is a great way to build a brand.

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