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Making promises and keeping them is a great way to build a brand.

Seth Godin

There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODIN

Failing Missions Plans
The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
SETH GODIN

Better Done Offense Problem Tables
Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN

Figures People Technology
Don’t find customers for your products, find products for your customers.
SETH GODIN

Business Customer Loyal Motivational
Art is the act of navigating without a map.
SETH GODIN

Art Maps Navigating
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
Don’t be different just to be different. Be different to be better.
SETH GODIN

Better Different People
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying
Soon is not as good as now.
SETH GODIN

Good Management Now Soon Time
Not adding value is the same as taking it away.
SETH GODIN

Adding Value Values
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
SETH GODIN

Competition Requirements Way
You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
SETH GODIN

Bars Mediocrity Waiting
Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
SETH GODIN

Anyway Persons Yourself
Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
SETH GODIN

Art Creative Passionate
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
SETH GODIN

Fear Inspirational Smart Successful

Making promises and keeping them is a great way to build a brand.

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Making promises and keeping them is a great way to build a brand.

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