If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODINSeek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
More Seth Godin Quotes
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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The tiny cost of failure…is dwarfed by the huge cost of not trying.
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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
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Just because something is easy to measure doesn’t mean it’s important.
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You don’t win an Olympic gold medal with a few weeks of intensive training.
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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
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Don’t be different just to be different. Be different to be better.
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Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
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As long as you want to please everyone, you won’t please anyone.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
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The organizations of the future are filled with smart, fast, flexible people on a mission
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
SETH GODIN