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Someone tells me: this kind of love is not viable. But how can you evaluate viability? Why is the viable a Good Thing? Why is it better to last than to burn?

Roland Barthes

Thus every writer’s motto reads: mad I cannot be, sane I do not deign to be, neurotic I am.
ROLAND BARTHES

Design Myself Reading Writing
A photograph is always invisible, it is not it that we see.
ROLAND BARTHES

Invisible Photograph See
Those who fail to reread are obliged to read the same story everywhere.
ROLAND BARTHES

Failure Obligation Reading Story
Architecture is always dream and function, expression of a utopia and instrument of a convenience.
ROLAND BARTHES

Architecture Convenience Dreams Function Instrument
Man does not exist prior to language, either as a species or as an individual.
ROLAND BARTHES

Existence Language Man Position
How does meaning get into the image? Where does it end? And if it ends, what is there beyond?
ROLAND BARTHES

Beyond Image Meaning
We know that the war against intelligence is always waged in the name of common sense.
ROLAND BARTHES

Common Deep Intelligence Known Name Philosophy Sense War
Every exploration is an appropriation.
ROLAND BARTHES

Appropriate Exploration
If I acknowledge my dependency, I do so because for me it is a means of signifying my demand: in the realm of love, futility is not a “weakness” or an “absurdity”: it is a strong sign: the more futile, the more it signifies and the more it asserts itself as strength.)
ROLAND BARTHES

Acknowledge Demand Depend Myself Sign Strength Strong
I am interested in language because it wounds or seduces me.
ROLAND BARTHES

Interesting Language Myself Seduce Wound
When we look at a photograph of ourselves or of others, we are really looking at the return of the dead.
ROLAND BARTHES

Death Ourselves Photography Return
Pleasure is continually disappointed, reduced, deflated, in favor of strong, noble values: Truth, Death, Progress, Struggle, Joy, etc. Its victorious rival is Desire: we are always being told about Desire, never about Pleasure.
ROLAND BARTHES

Desire Disappointment Pleasure Rival Truth
Someone tells me: this kind of love is not viable. But how can you evaluate viability? Why is the viable a Good Thing? Why is it better to last than to burn?
ROLAND BARTHES

Better Burn Evaluation Kind Love
To make someone wait: the constant prerogative of all power.
ROLAND BARTHES

Patience Power Wait
Whereas the work is understood to be traceable to a source (through a process of derivation or “filiation”), the Text is without a source – the “author” a mere “guest” at the reading of the Text.
ROLAND BARTHES

Reading Source Text Understand Work
Language is neither reactionary nor progressive; it is quite simply fascist; for fascism does not prevent speech, it compels speech.
ROLAND BARTHES

Language Prevent Progression Speech

Someone tells me: this kind of love is not viable. But how can you evaluate viability? Why is the viable a Good Thing? Why is it better to last than to burn?

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Someone tells me: this kind of love is not viable. But how can you evaluate viability? Why is the viable a Good Thing? Why is it better to last than to burn?

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