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The text is a tissue of quotations drawn from the innumerable centres of culture.

Roland Barthes

All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.
ROLAND BARTHES

Ideas Institution Meaning Official Popular Repeat Structure
Wine is a part of society because it provides a basis not only for a morality but also for an environment; it is an ornament in the slightest ceremonials of French daily life, from the snack to the feast, from the conversation at the local cafT to the speech at a formal dinner.
ROLAND BARTHES

Dinner Environment Formal Moral Society Talk Wine
Myth is neither a lie nor a confession: it is an inflexion.
ROLAND BARTHES

Confession Inflexion Lying
Someone tells me: this kind of love is not viable. But how can you evaluate viability? Why is the viable a Good Thing? Why is it better to last than to burn?
ROLAND BARTHES

Better Burn Evaluation Kind Love
The book creates meaning, the meaning creates life.
ROLAND BARTHES

Creation Life Meaning
Great portrait photographers are great mythologists.
ROLAND BARTHES

Fantasy Greatness Mythology Photography
We know that the war against intelligence is always waged in the name of common sense.
ROLAND BARTHES

Common Deep Intelligence Known Name Philosophy Sense War
We can never know, for the good reason that writing is the destruction of every voice, every origin. Writing is that neuter, that composite, that obliquity into which our subject flees, the black-and-white where all identity is lost, beginning with the very identity of the body that writes.
ROLAND BARTHES

Body Destruction Goodness Identity Known Subject Voice Writing
Through the mythology of Einstein, the world blissfully regained the image of knowledge reduced to a formula.
ROLAND BARTHES

Bliss Image Knowledge Mythology World
It is no longer the sexual which is indecent, it is the sentimental.
ROLAND BARTHES

Emotional Sexuality
The haiku reproduces the designating gesture of the child pointing at whatever it is (the haiku shows no partiality for the subject), merely saying: that!
ROLAND BARTHES

Children Poem Poetry Reproduction Subject
I cannot classify the other, for the other is, precisely, Unique, the singular Image which has miraculously come to correspond to the speciality of my desire. The other is the figure of my truth, and cannot be imprisoned in any stereotype (which is the truth of others).
ROLAND BARTHES

Classification Desire Myself Speciality Stereotype Truth Unique
Ultimately, Photography is subversive, not when it frightens, repels, or even stigmatizes, but when it is pensive, when it thinks.
ROLAND BARTHES

Fear Photography Scare Thinking
In an initial period, Photography, in order to surprise, photographs the notable; but soon, by a familiar reversal, it decrees notable whatever it photographs. The ‘anything whatever’ then becomes the sophisticated acme of value.
ROLAND BARTHES

Notable Order Photography Sophistication Value
The text is a tissue of quotations drawn from the innumerable centres of culture.
ROLAND BARTHES

Culture Drawing Text
The photographic image is a message without a code.
ROLAND BARTHES

Code Image Message Photography

The text is a tissue of quotations drawn from the innumerable centres of culture.

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The text is a tissue of quotations drawn from the innumerable centres of culture.

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