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Through the mythology of Einstein, the world blissfully regained the image of knowledge reduced to a formula.

Roland Barthes

The text you write must prove to me that it desires me. This proof exists: it is writing. Writing is: the science of the various blisses of language, its Kama Sutra (this science has but one treatise: writing itself).
ROLAND BARTHES

Bliss Desire Language Oneself Science Writing
Isn’t desire always the same, whether the object is present or absent? Isn’t the object always absent? -This isn’t the same languor: there are two words: Pothos, desire for the absent being, and Himéros, the more burning desire for the present being.
ROLAND BARTHES

Absence Burning Desire Object Present
Literature is the question minus the answer.
ROLAND BARTHES

Answer Literature Question
A paradox: the same century invented history and photography. But history is a memory fabricated according to positive formulas, a pure intellectual discourse which abolishes mythic time; and the photograph is a certain but fugitive testimony.
ROLAND BARTHES

History Invention Photography Review
The author enters into his own death, writing begins.
ROLAND BARTHES

Author Beginning Death Deep Writing
We know that the war against intelligence is always waged in the name of common sense.
ROLAND BARTHES

Common Deep Intelligence Known Name Philosophy Sense War
To eat, to speak, to sing (need we add: to kiss?) are operations which have the same site of the body for origin.
ROLAND BARTHES

Body Eat Origin Sing Talk
I call the discourse of power any discourse that engenders blame, hence guilt, in its recipient.
ROLAND BARTHES

Blame Guilty Myself Power
Don’t say mourning. It’s too psychoanalytic. I’m not mourning. I’m suffering.
ROLAND BARTHES

Mourning Myself Suffering
Language is never innocent.
ROLAND BARTHES

Innocent Language One Liner
The politician being interviewed clearly takes a great deal of trouble to imagine an ending to his sentence: and if he stopped short? His entire policy would be jeopardized!
ROLAND BARTHES

Himself Imagination Policy Politics Trouble
The haiku reproduces the designating gesture of the child pointing at whatever it is (the haiku shows no partiality for the subject), merely saying: that!
ROLAND BARTHES

Children Poem Poetry Reproduction Subject
Those who fail to reread are obliged to read the same story everywhere.
ROLAND BARTHES

Failure Obligation Reading Story
The new is not a fashion, it is a value.
ROLAND BARTHES

Fashion Time Value
Man does not exist prior to language, either as a species or as an individual.
ROLAND BARTHES

Existence Language Man Position
I encounter millions of bodies in my life; of these millions, I may desire some hundreds; but of these hundreds, I love only one.
ROLAND BARTHES

Body Desire Life Love Myself

Through the mythology of Einstein, the world blissfully regained the image of knowledge reduced to a formula.

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Through the mythology of Einstein, the world blissfully regained the image of knowledge reduced to a formula.

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