Advertisement Quotes

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

Ninety-nine percent of advertising doesn’t sell much of anything.

The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.

A good advertisement is one which sells the product without drawing attention to itself.

Commercials capture your attention, that’s all.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

What you say in advertising is more important than how you say it.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

The advertisers who believe in the selling power of jingles have never had to sell anything.