My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own. ALAN COOPER Accuracy StopComputerMemoryMillionNumberOwnPerfectPhoneRecallStore
No matter how beautiful, no matter how cool your interface, it would be better if there were less of it. ALAN COOPER Less
Design principle: Take things away until the design breaks, then put that last thing back in. ALAN COOPER BackLastThing
If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box. ALAN COOPER BoxDesignerGoalMagicalSimplyThinkUseful
Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’ ALAN COOPER AnswerExcellentJustPrototype
Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. ALAN COOPER EaseIronicallyLeastLikelyNewSoftwareThingUse
When I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows. ALAN COOPER DepFellWay
It has also been said that the software industry is an example of midgets standing on the toes of other midgets. ALAN COOPER IndustryMidgetSoftwareToe
Men do not greet one another like this … except perhaps at rugby club dinners. ALAN COOPER AnotherClubGeetOnePerhapsRugby
