If you remember the shape of your spoon at lunch, it has to be the wrong shape. ADRIAN FRUTIGER BeautifulDesignLunch
to create harmonious whites inside the letters as well as between them. ADRIAN FRUTIGER Between ThemCreateHarmoniousInsideLetterWellWhite
It gives distance between the trees, the room to breathe and allow for life. ADRIAN FRUTIGER AkkowBreatheDistanceGiveLifeRoomTree
In its restraint, should be only felt but not perceived by the reader. ADRIAN FRUTIGER FeltPerceivedReaderRestraint
When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. ADRIAN FRUTIGER AddedBlackDeprivedLightPenPutRatherSheetSpaceWhite
And it is the designer’s task with the help of this black to capture space. ADRIAN FRUTIGER BlackCaptureDesignerHelpSpaceTask
From all these experiences the most important thing I have learned is that legibility and beauty stand close together and that type design. ADRIAN FRUTIGER BeautyCloseDesignExperienceImportantLearnLearningLegibilityMostReadingTogether
If you remember the shape of a spoon with which you just ate some soup, then the spoon had a poor shape. ADRIAN FRUTIGER PoorRememberShapeSomeSoupSpoon
Thus I also grasped that the empty spaces are the most important aspect of a typeface. ADRIAN FRUTIGER AspectEmptyGraspedImportantMostSpaceTypeface
Helvetica is the jeans, and Universe the dinner jacket. ADRIAN FRUTIGER DesignDinnerHelveticaJacketJeansLetterUniverse
I am sure in some years from now you will see new posters with just white space and four lines in Garamond. ADRIAN FRUTIGER FourFutureGaramond.LineNowPosterSeeSomeSpaceSureWhiteYear
