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Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do.

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Better Competition Different Started Yourself

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
MICHAEL PORTER

Activity Choice Competition Deliver Different Unique
Operational effectiveness and strategy are both essential to superior performance.
MICHAEL PORTER

Effect Operational Performance Superior
Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do.
MICHAEL PORTER

Better Competition Different Started Yourself
Sound strategy starts with having the right goal
MICHAEL PORTER

Goal Right Sound Start
Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.
MICHAEL PORTER

Choice Different Strategy Yourself
The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy.
MICHAEL PORTER

Creation Definition Economy Global Production Profit Purpose
Health care historically has been a very siloed field that’s organized around medical specialties – urology, cardiac surgery, and so forth – and around the supply of these specialty services. The patient is the ping-pong ball that moves from service to service.
MICHAEL PORTER

Health History Medicine Organization Patient Service
Efforts to preserve all industries will lower the national standard of living.
MICHAEL PORTER

Effort Live Lower National Preserve Standard
You can’t be all things to all people.
MICHAEL PORTER

Be Yourself People Self Love
The essence of strategy is choosing what not to do.
MICHAEL PORTER

Choice Essence Strategy Yourself
The chief strategist of an organization has to be the leader – the CEO.
MICHAEL PORTER

Leadership Organization Strategy
In the vast majority of businesses, there is simply no such thing as “the best.”
MICHAEL PORTER

Best Business Majority Simplicity
Strategy is choice. Strategy means saying no to certain kinds of things.
MICHAEL PORTER

Choice Decline Kind Strategy
Good leaders need a positive agenda, not just an agenda of dealing with crisis.
MICHAEL PORTER

Deal Goodness Leadership Need Positive
There’s a fundamental distinction between strategy and operational effectiveness.
MICHAEL PORTER

Effect Fundamental Operational Strategy
The essence of strategy is that you must set limits on what you’re trying to accomplish.
MICHAEL PORTER

Accomplishment Limitation Strategy Yourself

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