Among the social networks, LinkedIn can be one of the most useful when it comes to cultivating critical, lucrative business opportunities, since it has a high concentration of business decision makers.
Being a lifestyle entrepreneur is about building a business around your lifestyle rather than a lifestyle around your business. You need to figure out what your ideal lifestyle is first.
If you don’t want to live a life where you go to a job every day just so you can enjoy your weekends and get two weeks of vacation every year, then don’t do it.
Yes, it’s important to make things great, and you can certainly do this by upgrading over time, but good and profitable is better than perfect and never done.
The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind your brand – the failures and mistakes – and how you got through them is really important.
It can be easy to become ‘friends’ or ‘connected’ with someone in a digital world, but it requires thought and strategy to convert social media connections into rewarding business relationships.
