Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal
JOHN BERGERThis was once achieved by extensive deprivation. Today in the developed countries it is being achieved by imposing a false standard of what is and what is not desirable.
More John Berger Quotes
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The heart of Paris is like nothing so much as the unending interior of a house.
JOHN BERGER -
My heart born naked was swaddled in lullabies.
JOHN BERGER -
Propaganda requires a permanent network of communication so that it can systematically stifle reflection with emotive or utopian slogans. Its pace is usually fast.
JOHN BERGER -
It is seeing which establishes our place in the surrounding world; we explain that world with words, but words can never undo the fact that we are surrounded by it
JOHN BERGER -
We who draw do so not only to make something observed visible to others, but also to accompany something invisible to its incalculable destination
JOHN BERGER -
Today the discredit of words is very great.
JOHN BERGER -
It is not usually possible in a poem or a story to make the relationship between particular and universal fully explicit. Those who try to do so end up writing parables.
JOHN BERGER -
The time of a cigarette is a parenthesis, and if it is shared, you are both in that parenthesis. Its like a proscenium arch for a dialogue.
JOHN BERGER -
Those who first invented and then named the constellations were storytellers.
JOHN BERGER -
Nothing in the nature around us is evil. This needs to be repeated since one of the human ways of talking oneself into inhuman acts is to cite the supposed cruelty of nature.
JOHN BERGER -
Paris, I believe, is a man in his twenties in love with an older woman.
JOHN BERGER -
A photograph is a meeting place where the interests of the photographer, the photographed, the viewer and those who are using the photograph are often contradictory.
JOHN BERGER -
We never look at just one thing; we are always looking at the relation between things and ourselves.
JOHN BERGER -
What distinguished man from animals was the human capacity for symbolic thought, the capacity which was inseparable from the development of language in which words were not mere signals, but signifiers of something other than themselves.
JOHN BERGER -
Painting is something that you need to do, if not every day, then certainly most days. It is almost like being a pianist: if you stop, you lose something.
JOHN BERGER







