Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal
JOHN BERGERUnlike any other visual image, a photograph is not a rendering, an imitation or an interpretation of its subject, but actually a trace of it.
More John Berger Quotes
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Deep in the nature of theatre is a sense of ritual. The cinema, by contrast, transports its audience individually, singly, out of the theatre towards the unknown.
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Ever since the Greek tragedies, artists have, from time to time, asked themselves how they might influence ongoing political events.
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Japanese art looked closely around screens; Italian Renaissance art surveyed conquered nature through the window or door-frame of a palace.
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It is comparatively easy to achieve a certain unity in a picture by allowing one colour to dominate, or by muting all the colours.
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A peasant becomes fond of his pig and is glad to salt away its pork.
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For the Cro-Magnons, space is a metaphysical arena of continually intermittent appearances and disappearances.
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Ours is the century of enforced travel of disappearances.
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The power of the glamorous resides in their supposed happiness: the power of the bureaucrat in his supposed authority.
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Seeing comes before words. The child looks and recognizes before it can speak.
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Yet nowherein a zoo can a stranger encounter the look of an animal. At the most, the animal’s gaze flickers and passes on. They look sideways. They look blindly beyond.
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To remain innocent may also be. to remain ignorant.
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Hope is a contraband passed from hand to hand and story to story.
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Tracing an imaginary line between a cluster of stars gave them an image and an identity.
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A drawing is essentially a private work, related only to the artist’s own needs; a ‘finished’ statue or canvas is essentially a public, presented work – related far more directly to the demands of communication.
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The poverty of our century is unlike that of any other. It is not, as poverty was before, the result of natural scarcity, but of a set of priorities imposed upon the rest of the world by the rich.
JOHN BERGER






