The spectator-buyer is meant to envy herself as she will become if she buys the product.
JOHN BERGERHistory always constitutes the relation between a present and its past. Consequently fear of the present leads to mystification of the past
More John Berger Quotes
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That we find a crystal or a poppy beautiful means that we are less alone, that we are more deeply inserted into existence than the course of a single life would lead us to believe.
JOHN BERGER -
Men look at women. Women watch themselves being looked at.
JOHN BERGER -
The woman’s sexual passion needs to be minimized, so that the spectator may feel that he has the monopoly on such passion
JOHN BERGER -
When he painted a road, the roadmakers were there in his imagination, when he painted the turned earth of a ploughed field, the gesture of the blade turning the earth was included in his own act.
JOHN BERGER -
There’s the artist’s intimacy and truthfulness to himself, but an equal intimacy to the Other [the one drawn].
JOHN BERGER -
As Nelson Mandela has pointed out, boycott is not a principle, it is a tactic depending upon circumstances.
JOHN BERGER -
Deep in the nature of theatre is a sense of ritual. The cinema, by contrast, transports its audience individually, singly, out of the theatre towards the unknown.
JOHN BERGER -
Words are so often used in the opposite sense, as a screen of diversion. It’s the struggle towards truthfulness which is the same whether one is writing a poem, a novel or an argument.
JOHN BERGER -
The extreme proposition on which Giacometti based all his mature work was that no reality… could ever be shared. This is why he believed it impossible for a work to be finished. This is why the content of any work is not the nature of the figure or head portrayed but the incomplete history of him staring at it.
JOHN BERGER -
Buildings become furniture, courtyards become carpets and arrases, the streets are like galleries, the boulevards conservatories. It is a house, one or two centuries old, rich, bourgeois, distinguished. The only way of going out, or shutting the door behind you, is to leave the centre.
JOHN BERGER -
Never chain your dogs together with sausages. One must accustom one’s self to be bored.
JOHN BERGER -
The human imagination… has great difficulty in living strictly within the confines of a materialist practice or philosophy.
JOHN BERGER -
The zoo cannot but disappoint. The public purpose of zoos is to offer visitors the opportunity of looking at animals.
JOHN BERGER -
Every city has a sex and an age which have nothing to do with demography. Rome is feminine. So is Odessa. London is a teenager, an urchin, and, in this, hasn’t changed since the time of Dickens. Paris, I believe, is a man in his twenties in love with an older woman.
JOHN BERGER -
The relation between what we see and what we know is never settled. Each evening we see the sun set.
JOHN BERGER