The spectator-buyer is meant to envy herself as she will become if she buys the product.
JOHN BERGERWhat is significant, and is so difficult for the urban stranger to understand, is that the two statements are connected by an and not by a but.
More John Berger Quotes
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For the Cro-Magnons, space is a metaphysical arena of continually intermittent appearances and disappearances.
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The human imagination… has great difficulty in living strictly within the confines of a materialist practice or philosophy.
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Never again shall a single story be told as though it were the only one.
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Every authentic poem contributes to the labour of poetry… to bring together what life has separated or violence has torn apart.
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We follow songs in order to be enclosed. We find ourselves inside a message.
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Pleasure and pain need to be considered together; they are inseparable. Yet the space filled by each is perhaps different. Pleasure, defined as a sense of gratification, is essential for nature
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If everything that existed were continually being photographed, every photograph would become meaningless.
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It was more than that. It was the period in which we suffered more total losses than in all the rest of our life put together.
JOHN BERGER -
What any true painting touches is an absence – an absence of which without the painting, we might be unaware. And that would be our loss.
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Compassion opposes this order and is therefore best thought of as being in some way supernatural.
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Glamour cannot exist without personal social envy being a common and widespread emotion.
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In the average European oil painting of the nude the principal protagonist is never painted. He is the spectator in front of the picture and he is presumed to be a man.
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She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.
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Whenever the intensity of looking reaches a certain degree, one becomes aware of an equally intense energy coming towards one through the appearance of whatever it is one is scrutinizing.
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What is significant, and is so difficult for the urban stranger to understand, is that the two statements are connected by an and not by a but.
JOHN BERGER