She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.
JOHN BERGERWhat is significant, and is so difficult for the urban stranger to understand, is that the two statements are connected by an and not by a but.
More John Berger Quotes
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When we suffer anguish we return to early childhood because that is the period in which we first learnt to suffer the experience of total loss.
JOHN BERGER -
For me, drawing is a lot to do with taking out, with returning to the white of the paper.
JOHN BERGER -
Capitalism survives by forcing the majority, whom it exploits, to define their own interests as narrowly as possible.
JOHN BERGER -
You painted a naked woman because you enjoyed looking at her, put a mirror in her hand and you called the painting “Vanity,” thus morally condemning the woman whose nakedness you had depicted for you own pleasure.
JOHN BERGER -
Unlike any other visual image, a photograph is not a rendering, an imitation or an interpretation of its subject, but actually a trace of it.
JOHN BERGER -
To be naked is to be oneself.
JOHN BERGER -
The extreme proposition on which Giacometti based all his mature work was that no reality… could ever be shared. This is why he believed it impossible for a work to be finished. This is why the content of any work is not the nature of the figure or head portrayed but the incomplete history of him staring at it.
JOHN BERGER -
Photographs bear witness to a human choice being exercised in a given situation.
JOHN BERGER -
If every event which occurred could be given a name, there would be no need for stories.
JOHN BERGER -
Every city has a sex and an age which have nothing to do with demography. Rome is feminine. So is Odessa. London is a teenager, an urchin, and, in this, hasn’t changed since the time of Dickens. Paris, I believe, is a man in his twenties in love with an older woman.
JOHN BERGER -
What any true painting touches is an absence – an absence of which without the painting, we might be unaware. And that would be our loss.
JOHN BERGER -
History always constitutes the relation between a present and its past. Consequently fear of the present leads to mystification of the past
JOHN BERGER -
The publicity image steals her love of herself as she is, and offers it back to her for the price of the product.
JOHN BERGER -
The power of the glamorous resides in their supposed happiness: the power of the bureaucrat in his supposed authority.
JOHN BERGER -
The existence of pleasure is the first mystery. The existence of pain has prompted far more philosophical speculation.
JOHN BERGER






