The spectator-buyer is meant to envy herself as she will become if she buys the product.
JOHN BERGERThe impulse to paint comes neither from observation nor from the soul (which is probably blind) but from an encounter: the encounter between painter and model: even if the model is a mountain or a shelf of empty medicine bottles.
More John Berger Quotes
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Men look at women. Women watch themselves being looked at.
JOHN BERGER -
The past grows gradually around one, like a placenta for dying.
JOHN BERGER -
All weddings are similar, but every marriage is different.
JOHN BERGER -
Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal
JOHN BERGER -
When we suffer anguish we return to early childhood because that is the period in which we first learnt to suffer the experience of total loss.
JOHN BERGER -
Propaganda requires a permanent network of communication so that it can systematically stifle reflection with emotive or utopian slogans. Its pace is usually fast.
JOHN BERGER -
A drawing is essentially a private work, related only to the artist’s own needs; a ‘finished’ statue or canvas is essentially a public, presented work – related far more directly to the demands of communication.
JOHN BERGER -
The woman’s sexual passion needs to be minimized, so that the spectator may feel that he has the monopoly on such passion
JOHN BERGER -
All creation is in the art of seeing.
JOHN BERGER -
Never chain your dogs together with sausages. One must accustom one’s self to be bored.
JOHN BERGER -
Deep in the nature of theatre is a sense of ritual. The cinema, by contrast, transports its audience individually, singly, out of the theatre towards the unknown.
JOHN BERGER -
A cigarette is a breathing space. It makes a parenthesis.
JOHN BERGER -
Whenever the intensity of looking reaches a certain degree, one becomes aware of an equally intense energy coming towards one through the appearance of whatever it is one is scrutinizing.
JOHN BERGER -
Ever since the Greek tragedies, artists have, from time to time, asked themselves how they might influence ongoing political events.
JOHN BERGER -
Compassion opposes this order and is therefore best thought of as being in some way supernatural.
JOHN BERGER






