Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal
JOHN BERGERWriters who have neither product utopian trash.
More John Berger Quotes
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Common-sense is part of the home-made ideology of those who have been deprived of fundamental learning, of those who have been kept ignorant.
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We follow songs in order to be enclosed. We find ourselves inside a message.
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Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream.
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A peasant becomes fond of his pig and is glad to salt away its pork.
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When we read a story, we inhabit it. The covers of the book are like a roof and four walls.
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To remain innocent may also be. to remain ignorant.
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The time of a cigarette is a parenthesis, and if it is shared, you are both in that parenthesis. Its like a proscenium arch for a dialogue.
JOHN BERGER -
A cigarette is a breathing space. It makes a parenthesis.
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To be naked is to be oneself. To be nude is to be seen naked by others and yet not recognized for oneself. A naked body has to be seen as an object in order to become a nude.
JOHN BERGER -
Oil painting did to appearances what capital did to social relations. It reduced everything to the equality of objects.
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The strange power of art is sometimes it can show that what people have in common is more urgent than what differentiates them. It seems to me it’s something that theatre can do, but it’s rare; it’s very rare.
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Nothing fortuitous happens in a child’s world. There are no accidents. Everything is connected with everything else and everything can be explained by everything else. . . . For a young child everything that happens is a necessity.
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A drawing is an autobiographical record of one’s discovery of an event – either seen, remembered or imagined. A ‘finished’ work is an attempt to construct an event in itself.
JOHN BERGER -
Traditional Chinese art looked at the Earth from a Confucian mountain top;
JOHN BERGER -
What any true painting touches is an absence – an absence of which without the painting, we might be unaware. And that would be our loss.
JOHN BERGER