The spectator-buyer is meant to envy herself as she will become if she buys the product.
JOHN BERGERIt is not an art of the princes or the bourgeoisie. It is popular and vagrant. In the sky of the cinema people learn what they might have been and discover what belongs to them apart from their single lives.
More John Berger Quotes
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What is saved in the cinema when it achieves art is a spontaneous continuity with all mankind.
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The camera relieves us of the burden of memory.
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The power of the glamorous resides in their supposed happiness: the power of the bureaucrat in his supposed authority.
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If every event which occurred could be given a name, there would be no need for stories.
JOHN BERGER -
The existence of pleasure is the first mystery. The existence of pain has prompted far more philosophical speculation.
JOHN BERGER -
You can plan events, but if they go according to your plan they are not events.
JOHN BERGER -
Unlike any other visual image, a photograph is not a rendering, an imitation or an interpretation of its subject, but actually a trace of it.
JOHN BERGER -
Hope is a contraband passed from hand to hand and story to story.
JOHN BERGER -
Yet nowherein a zoo can a stranger encounter the look of an animal. At the most, the animal’s gaze flickers and passes on. They look sideways. They look blindly beyond.
JOHN BERGER -
The poverty of our century is unlike that of any other. It is not, as poverty was before, the result of natural scarcity, but of a set of priorities imposed upon the rest of the world by the rich.
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In the average European oil painting of the nude the principal protagonist is never painted. He is the spectator in front of the picture and he is presumed to be a man.
JOHN BERGER -
The heart of Paris is like nothing so much as the unending interior of a house.
JOHN BERGER -
The envied are like bureaucrats; the more impersonal they are, the greater the illusion (for themselves and for others) of their power.
JOHN BERGER -
This was once achieved by extensive deprivation. Today in the developed countries it is being achieved by imposing a false standard of what is and what is not desirable.
JOHN BERGER -
When he painted a road, the roadmakers were there in his imagination, when he painted the turned earth of a ploughed field, the gesture of the blade turning the earth was included in his own act.
JOHN BERGER -
When we read a story, we inhabit it. The covers of the book are like a roof and four walls.
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She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself.
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Today the discredit of words is very great.
JOHN BERGER -
The opposite of love is not to hate but to separate. If love and hate have something in common it is because, in both cases, their energy is that of bringing and holding together
JOHN BERGER -
Yet the first symbols were animals. What distinguished men from animals was born of their relationship with them.
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The time of a cigarette is a parenthesis, and if it is shared, you are both in that parenthesis. Its like a proscenium arch for a dialogue.
JOHN BERGER -
Men look at women. Women watch themselves being looked at.
JOHN BERGER -
Emigration, forced or chosen, across national frontiers or from village to metropolis, is the quintessential experience of our time.
JOHN BERGER -
Nakedness reveals itself. Nudity is placed on display. The nude is condemned to never being naked. Nudity is a form of dress.
JOHN BERGER -
Photography, because it stops the flow of life, is always flirting with death.
JOHN BERGER -
That we find a crystal or a poppy beautiful means that we are less alone, that we are more deeply inserted into existence than the course of a single life would lead us to believe.
JOHN BERGER