Instead of letting the situation dictate our decisions, we must dictate the situation.
JOCKO WILLINKThe best leaders are not driven by ego or personal agendas.
More Jocko Willink Quotes
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Repetitive exceptional performance became a habit.
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Leadership isn’t one person leading a team. It is a group of leaders working together, up and down the chain of command, to lead.
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We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.
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People do not follow robots.
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A good leader has nothing to prove, but everything to prove.
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Stop researching every aspect of it and reading all about it and debating the pros and cons of it, Start doing it.
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The only meaningful measure for a leader is whether the team succeeds or fails.
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Most important of all, he believed winning was possible.
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In the business world, and in life, there are inherent complexities. It is critical to keep plans and communication simple.
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Although discipline demands control and asceticism, it actually results in freedom. When you have the discipline to get up early, you are rewarded with more free time.
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All animals, including humans, need to see the connection between action and consequence in order to learn or react appropriately.
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There is no easy way.
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A mission statement tells your troops what you are doing.
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As a leader, you have to balance the dichotomy, to be resolute where it matters but never inflexible and uncompromising on matters of little importance to the overall good of the team and the strategic mission.
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Don’t ask your leader what you should do, tell them what you are going to do.
JOCKO WILLINK






