“You can feel when something’s authentic, and you can feel when it’s not: you know when someone’s trying to make the club record, or trying to make the girl record, or trying to make the thug record. It’s none of that. It’s just my emotions.”

I think the problem with people, as they start to mature, they say, ‘Rap is a young man’s game,’ and they keep trying to make young songs. But you don’t know the slang – it changes every day, and you’re just visiting. So you’re trying to be something you’re not, and the audience doesn’t buy into that.

When you have a reputation for making not only good songs but great albums, that in itself creates added artistic pressure. But, at the end of the day, I guess that pressure is something I welcome.

Companies that pretend to care about music and really care about other things – whether it be hardware, whether it be advertising – and now they look at music as a loss leader. And we know music isn’t a loss leader; music is an important part of our lives.

When Basquiat was hanging out with Madonna and Fab Five Freddy, and all those worlds were colliding, people have to realize hip-hop and the arts were like this ’cause we both were outcasts.

I don’t profess to be a political rapper, like groups such as ‘Dead Prez’ or ‘Public Enemy’, but I think social commentary should make its way into your music. Speaking on your neighbourhood is social commentary – what happens, what’s going on.

It wasn’t until sixth grade, at P.S. 168, when my teacher took us on a field trip to her house that I realized we were poor.

All my businesses are part of the culture, so I have to stay true to whatever I’m feeling at the time, whatever direction I’m heading in.

Music is the soundtrack to your life. It’s not going to go anywhere. But the way people are purchasing music has changed. It’s not the same anymore. It will never be the same.

My first album was mainly dealing with street issues, and it was ‘coded’: it was called ‘Reasonable Doubt.’ So the things I was talking about…

The burden of poverty isn’t just that you don’t always have the things you need: it’s the feeling of being embarrassed every day of your life, and you’d do anything to lift that burden.

I was a really good student. In the sixth grade, I was reading at a twelfth grade reading level. But I got bored.

Poor people don’t like talking about poverty because even though they might live in the projects surrounded by other poor people and have, like, ten dollars in the bank they don’t like to think of themselves as poor.

If just the presence of Tidal causes other companies to have better pay structure or to pay more attention to it moving forward, then we’ve been successful in one way. So we don’t really view them as competitors. As the tide rises, all the boats rise.

Wherever I go, I bring the culture with me, so that they can understand that it’s attainable. I didn’t do it any other way than through hip-hop.

I’m just going to make the music I love to make, and I’m going to mature with my music.

It’s hilarious a lot of times. You have a conversation with someone, and he’s like, ‘You speak so well!’ I’m like, ‘What do you mean? Do you understand that’s an insult?

As for an authentic villain, the real thing, the absolute, the artist, one rarely meets him even once in a lifetime. The ordinary bad hat is always in part a decent fellow.

It makes it fun. When an actor plays a character, you want what that character wants. Otherwise it doesn’t look authentic. So I really want to defeat Jimmy – I mean Jimmy as the character.

The more honest and authentic we are, the more deeply we go into the mystery of our own being.

Be fearlessly authentic.

I think you have to be fair with one another. It’s unfortunate when someone does something that’s not authentic, or not there for any reason other than to draw attention.

How dialogue sounds, what feels authentic and sounds real, what’s funny, how to build distinctive and original characters.

That’s what we do on ‘Entourage.’ We embed ourselves in legitimate authentic moments.

The best parts of ourselves are the parts we are too afraid to show others.