We were living in a tough situation, but my mother managed; she juggled. Sometimes we’d pay the light bill, sometimes we paid the phone, sometimes the gas went off.
As an artist, you make music. And if you see people who don’t know how to market your music, you get involved in it. Otherwise, what you want to accomplish ‘gets lost in translation’ – no pun intended.
I don’t think any rapper can go back. You can be a car salesman, a bank teller – I mean, really good jobs, and people are still gonna look at you and be like, ‘You used to rap; what happened?’
If you look at my career and you look at the span of my work and the things I have done, as far as to garner fame, you’ll see that I have turned down more interviews than I do. Or I turn down more things than I do.
When I came into the music, I was forced to be a CEO. I was forced to be an entrepreneur; I was forced to… because I was looking for a deal. I didn’t have this grand scheme of starting a record company and then morphing into a clothing empire.
Racism is taught in the home. We agree on that? Well, it’s very hard to teach racism to a teenager who’s listening to rap music and who idolizes, say, Snoop Dogg. It’s hard to say, ‘That guy is less than you.’ The kid is like, ‘I like that guy, he’s cool. How is he less than me?
When you’re accustomed to wealth, you don’t show it, right? That’s why the white kids in school could wear bummy sneakers; it’s almost like, ‘Don’t show wealth – that’s crass.’
I’ve said the election of Obama has made the hustler less relevant. People took it in a way that I was almost dismissing what I am. And I was like, ‘No, it’s a good thing!’
When I listen to Amy Winehouse, I believe that her heart and soul is in the music, or if I listen to other British artists like Duffy or Estelle. The aesthetic of it is different, and it’s my point of view. It’s not anything formulaic.
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