Talent is extremely important. It’s like a sports team, the team that has the best individual player will often win, but then there’s a multiplier from how those players work together and the strategy they employ.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
If you’re co-founder or CEO, you have to do all kinds of tasks you might not want to do. If you don’t do your chores, the company won’t succeed. No task is too menial.
