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Failure is an option here. If things are not failing, you are not innovating enough.

Elon Musk

If you’re trying to create a company, it’s like baking a cake. You have to have all the ingredients in the right proportion.
ELON MUSK

Business Cake Company Creation Entrepreneur Ingredient Proportion
What is simple in one arena is often profound in another.
ELON MUSK

Arena Profound Simplicity
People work better when they know what the goal is and why. It is important that people look forward to coming to work in the morning and enjoy working.
ELON MUSK

Enjoyment Goals Important Morning People Work
With artificial intelligence we are summoning the demon.
ELON MUSK

Artificial Business Demon Intelligence
My opinion is it’s a bridge too far to go to fully autonomous cars.
ELON MUSK

Bridge Car Opinion
I read books and talked to people. I mean that’s kind of how one learns anything. There’s lots of great books out there & lots of smart people.
ELON MUSK

Book Reading
If heat death is the end of the universe, it really is all about the journey.
ELON MUSK

Death Ending Heat Journey Universe
I’ve actually not read any books on time management.
ELON MUSK

Book Management Reading Time
Innovation comes in many ways.
ELON MUSK

Business Innovation Inspirational One Liner Positive
Getting there was super hard. Very proud of Tesla team!
ELON MUSK

Appreciation Entrepreneur Proud Team Work
Physics is a good framework for thinking. Boil things down to their fundamental truths and reason up from there.
ELON MUSK

Framework Fundamental Physics Reason Thinking Truth
Any product that needs a manual to work is broken.
ELON MUSK

Broken Business Failure Need Product
The United States is definitely ahead in culture of innovation. If someone wants to accomplish great things, there is no better place than the U.S.
ELON MUSK

Accomplishment Business Country Culture Innovation Success
No I don’t ever give up. I would have to be dead or completely incapacitated.
ELON MUSK

Business Capacity Dead Entrepreneur Give Up Inspirational
Fear is a hard thing to deal with. I feel it quite strongly. If I think something is important enough, I’ll make myself do it in spite of fear. But it can really sap the will. I hate fear, I wish I had it less.
ELON MUSK

Deal Enough Fear Important Quite Strong
I think that’s the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.
ELON MUSK

Advice Business Constant Improvement Success

Failure is an option here. If things are not failing, you are not innovating enough.

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Failure is an option here. If things are not failing, you are not innovating enough.

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