Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.
EDWARD DE BONOEveryone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
More Edward de Bono Quotes
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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The quality of our thinking will determine the quality of our future.
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Child mortality since 2000 is down by 2.65 million a year. That’s a rate of 7,256 children’s lives saved each day. It drives me nuts that most people don’t seem to know this news.
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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Creativity makes life more fun and more interesting.
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The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
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Simplicity before understanding is simplistic; simplicity after understanding is simple.
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What the joke displays is a switch in perception. This is important in changing the way we think.
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Creativity involves breaking out of established patterns in order to look at things in a different way.
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Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
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This new meta-system is very much in favor of the self, but a self that is based on a proper sense of dignity, not on an inflated ego. A person who dare not admit he is wrong inflates his ego but weakens his self.
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Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
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Creativity is a great motivator because it mades people interested in what they are doing.
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