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It is easier to get into something than to get out of it.

Donald Rumsfeld

There are known knowns, things we know that we know; and there are known unknowns, things that we know we don’t know. But there are also unknown unknowns, things we do not know we don’t know.
DONALD RUMSFELD

Imagination Knowledge
Enjoy your time in public service. It may well be one of the most interesting and challenging times of your life.
DONALD RUMSFELD

Challenge Interesting Life Public Service Time
If you develop rules, never have more than ten.
DONALD RUMSFELD

Advice Rule
If in doubt, move decisions up to the President.
DONALD RUMSFELD

Decision Doubt President
Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.
DONALD RUMSFELD

Criticism Publicity Receive
If it were a fact, it wouldn’t be called intelligence.
DONALD RUMSFELD

Fact Intelligence
Your performance depends on your people. Select the best, train them and back them. When errors occur, give sharper guidance. If errors persist or if the fit feels wrong, help them move on. The country cannot afford amateur hour in the White House.
DONALD RUMSFELD

Business Error Move On People Performance Politics Training Wrong
Death has a tendency to encourage a depressing view of war.
DONALD RUMSFELD

Death Encouragement Tendency War
Presidential leadership needn’t always cost money. Look for low- and no-cost options. They can be surprisingly effective.
DONALD RUMSFELD

Leadership Money Option President
Treat each federal dollar as if it was hard earned; it was – by a taxpayer.
DONALD RUMSFELD

Earn Money Tax
Simply because you do not have evidence that something exists does not mean that you have evidence that it doesn’t exist.
DONALD RUMSFELD

Evidence Existence
Arguments of convenience lack integrity and inevitably trip you up.
DONALD RUMSFELD

Argument Convenience Inevitable Integrity
Reduce the number of lawyers. They are like beavers – they get in the middle of the stream and dam it up.
DONALD RUMSFELD

Lawyer Reduce Stream
With the press there is no ‘off the record.’
DONALD RUMSFELD

Media Record
If you are not criticized, you may not be doing much.
DONALD RUMSFELD

Criticism Inspirational
If you try to please everybody, somebody’s not going to like it.
DONALD RUMSFELD

Please Try

It is easier to get into something than to get out of it.

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It is easier to get into something than to get out of it.

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