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Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.

Donald Rumsfeld

Every day is filled with numerous opportunities for serious error. Enjoy it.
DONALD RUMSFELD

Enjoyment Error Opportunity Serious
Presidential leadership needn’t always cost money. Look for low- and no-cost options. They can be surprisingly effective.
DONALD RUMSFELD

Leadership Money Option President
Don’t speak ill of your predecessors or successors. You didn’t walk in their shoes.
DONALD RUMSFELD

Ill Shoes Speak Success Walk
What you measure improves.” A corollary rule in the military is that “You get what you inspect, not what you expect.
DONALD RUMSFELD

Expectation Improvement Inspect Measure Military Rule
It is easier to get into something than to get out of it.
DONALD RUMSFELD

Bsuiness Motivational Politics Risk
Arguments of convenience lack integrity and inevitably trip you up.
DONALD RUMSFELD

Argument Convenience Inevitable Integrity
If it were a fact, it wouldn’t be called intelligence.
DONALD RUMSFELD

Fact Intelligence
First rule of politics: you can’t win unless you’re on the ballot. Second rule: If you run, you may lose. And, if you tie, you do not win.
DONALD RUMSFELD

Ballot Lose Politics Rule Win
Preserve the President’s options. He may need them.
DONALD RUMSFELD

Need Option Preserve President
Prune – prune businesses, products, activities, people. Do it annually.
DONALD RUMSFELD

Activity Business People Product
Don’t necessarily avoid sharp edges. Occasionally they are necessary to leadership.
DONALD RUMSFELD

Edge Leadership Necessary
Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.
DONALD RUMSFELD

Consult Decision Ideas Market Perspective Test
Let your family, staff, and friends know that you’re still the same person, despite all the publicity and notoriety that accompanies your position.
DONALD RUMSFELD

Family Friendship Person Position Publicity
There are known knowns, things we know that we know; and there are known unknowns, things that we know we don’t know. But there are also unknown unknowns, things we do not know we don’t know.
DONALD RUMSFELD

Imagination Knowledge
Agreement can always be reached by increasing the generality of the conclusion; when this is done, the form is generally preserved but only the illusion of policy is created.
DONALD RUMSFELD

Agreement Conclusion Creation Illusion Increase Policy
The way to do well is to do well.
DONALD RUMSFELD

Inspirational One Liner

Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.

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Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.

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