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Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.

Donald Rumsfeld

Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.
DONALD RUMSFELD

Consult Decision Ideas Market Perspective Test
What you measure improves.” A corollary rule in the military is that “You get what you inspect, not what you expect.
DONALD RUMSFELD

Expectation Improvement Inspect Measure Military Rule
If the staff lacks policy guidance against which to test decisions, their decisions will be random.
DONALD RUMSFELD

Decision Guidance Lack Random
Your performance depends on your people. Select the best, train them and back them. When errors occur, give sharper guidance. If errors persist or if the fit feels wrong, help them move on. The country cannot afford amateur hour in the White House.
DONALD RUMSFELD

Business Error Move On People Performance Politics Training Wrong
Preserve the President’s options. He may need them.
DONALD RUMSFELD

Need Option Preserve President
The way to do well is to do well.
DONALD RUMSFELD

Inspirational One Liner
Every day is filled with numerous opportunities for serious error. Enjoy it.
DONALD RUMSFELD

Enjoyment Error Opportunity Serious
If you are not criticized, you may not be doing much.
DONALD RUMSFELD

Criticism Inspirational
If in doubt, don’t. If still in doubt, do what’s right.
DONALD RUMSFELD

Doubt Inspirational Right
If you develop rules, never have more than ten.
DONALD RUMSFELD

Advice Rule
Amidst all the clutter, beyond all the obstacles, aside from all the static, are the goals set. Put your head down, do the best job possible, let the flak pass, and work towards those goals.
DONALD RUMSFELD

Goals Head Obstacle Work
With the press there is no ‘off the record.’
DONALD RUMSFELD

Media Record
If you try to please everybody, somebody’s not going to like it.
DONALD RUMSFELD

Please Try
Reduce the number of lawyers. They are like beavers – they get in the middle of the stream and dam it up.
DONALD RUMSFELD

Lawyer Reduce Stream
Agreement can always be reached by increasing the generality of the conclusion; when this is done, the form is generally preserved but only the illusion of policy is created.
DONALD RUMSFELD

Agreement Conclusion Creation Illusion Increase Policy
Treat each federal dollar as if it was hard earned; it was – by a taxpayer.
DONALD RUMSFELD

Earn Money Tax

Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.

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Know that the amount of criticism you receive may correlate somewhat to the amount of publicity you receive.

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