There are known knowns, things we know that we know; and there are known unknowns, things that we know we don’t know. But there are also unknown unknowns, things we do not know we don’t know.
DONALD RUMSFELDLearn to say ‘I don’t know.’ If used when appropriate, it will be often.
More Donald Rumsfeld Quotes
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What you measure improves.” A corollary rule in the military is that “You get what you inspect, not what you expect.
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Simply because you do not have evidence that something exists does not mean that you have evidence that it doesn’t exist.
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The price of being close to the President is delivering bad news. You fail him if you don’t tell him the truth. Others won’t do it.
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It is easier to get into something than to get out of it.
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Enjoy your time in public service. It may well be one of the most interesting and challenging times of your life.
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There are a lot of people who lie and get away with it, and that’s just a fact.
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Let’s stick something in the ground and not pretend that it’s perfect.
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Think ahead. Don’t let day-to-day operations drive out planning.
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It isn’t making mistakes that’s critical; it’s correcting them and getting on with the principal task.
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Those who made the decisions with imperfect knowledge will be judged in hindsight by those with considerably more information at their disposal and time for reflection.
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Agreement can always be reached by increasing the generality of the conclusion; when this is done, the form is generally preserved but only the illusion of policy is created.
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If in doubt, move decisions up to the President.
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Presidential leadership needn’t always cost money. Look for low- and no-cost options. They can be surprisingly effective.
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Everyone’s saying you can’t do anything until you can do everything.
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Every day is filled with numerous opportunities for serious error. Enjoy it.
DONALD RUMSFELD