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Remember where you came from.

Donald Rumsfeld

Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.
DONALD RUMSFELD

Consult Decision Ideas Market Perspective Test
Think ahead. Don’t let day-to-day operations drive out planning.
DONALD RUMSFELD

Business Operation Planning Thinking
If in doubt, don’t. If still in doubt, do what’s right.
DONALD RUMSFELD

Doubt Inspirational Right
First rule of politics: you can’t win unless you’re on the ballot. Second rule: If you run, you may lose. And, if you tie, you do not win.
DONALD RUMSFELD

Ballot Lose Politics Rule Win
Don’t blame the boss. He has enough problems.
DONALD RUMSFELD

Blame Boss Enough Problem
With the press there is no ‘off the record.’
DONALD RUMSFELD

Media Record
You go to war with the army you have, not the army you might want or wish to have at a later time.
DONALD RUMSFELD

Army War
It is easier to get into something than to get out of it.
DONALD RUMSFELD

Bsuiness Motivational Politics Risk
Presidential leadership needn’t always cost money. Look for low- and no-cost options. They can be surprisingly effective.
DONALD RUMSFELD

Leadership Money Option President
Arguments of convenience lack integrity and inevitably trip you up.
DONALD RUMSFELD

Argument Convenience Inevitable Integrity
Be precise. A lack of precision is dangerous when the margin of error is small.
DONALD RUMSFELD

Dangerous Error Lack Margin
If we know anything, it is that weakness is provocative.
DONALD RUMSFELD

Knowledge Weakness
Don’t speak ill of your predecessors or successors. You didn’t walk in their shoes.
DONALD RUMSFELD

Ill Shoes Speak Success Walk
What you measure improves.” A corollary rule in the military is that “You get what you inspect, not what you expect.
DONALD RUMSFELD

Expectation Improvement Inspect Measure Military Rule
Enjoy your time in public service. It may well be one of the most interesting and challenging times of your life.
DONALD RUMSFELD

Challenge Interesting Life Public Service Time
There are known knowns, things we know that we know; and there are known unknowns, things that we know we don’t know. But there are also unknown unknowns, things we do not know we don’t know.
DONALD RUMSFELD

Imagination Knowledge

Remember where you came from.

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Remember where you came from.

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