There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.
DAVID OGILVYOur business is infested with idiots who try to impress by using pretentious jargon.
More David Ogilvy Quotes
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Advertising is only evil when it advertises evil things.
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
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Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
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Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
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Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
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Our business is infested with idiots who try to impress by using pretentious jargon.
DAVID OGILVY -
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
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Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
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The more informative your advertising, the more persuasive it will be.
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Ninety-nine percent of advertising doesn’t sell much of anything.
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If it doesn’t sell, it isn’t creative.
DAVID OGILVY