There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.
DAVID OGILVYIn the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
More David Ogilvy Quotes
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
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Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
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What you say in advertising is more important than how you say it.
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Advertising is only evil when it advertises evil things.
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
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There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
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In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
DAVID OGILVY -
The best ideas come as jokes. Make your thinking as funny as possible.
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I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
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The consumer isn’t a moron; she is your wife.
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The advertisers who believe in the selling power of jingles have never had to sell anything.
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Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
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Never stop testing, and your advertising will never stop improving.
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
DAVID OGILVY