There’s a natural instinct embedded in friendship, a sympathy that makes us willing to fight for someone we like when they are treated unjustly.
CHARLES DUHIGGAt some point, if you’re changing a really deep-seated behavior, you’re going to have a moment of weakness.
More Charles Duhigg Quotes
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Most of the choices we make each day may feel like the products of well-considered decision making, but they’re not. They’re habits.
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Since the 17th century, insurance agents have been the foremost experts on risk.
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Once you understand that habits can change, you have the freedom and the responsibility to remake them. Once you understand that habits can be rebuilt, the power of habit becomes easier to grasp and the only option left is to get to work.
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The problem is that your brain can’t tell the difference between bad and good habits, and so if you have a bad one, it’s always lurking there, waiting for the right cues and rewards.
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The brain has this amazing ability to find happiness even when the memories of it are gone.
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Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.
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Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the orther team to react. They follow the habits they’ve learned.
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Belief is easier when it occurs within a community.
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It is facile to imply that smoking, alcoholism, overeating, or other ingrained patters can be upended without real effort. Genuine change requires work and self-understanding of the cravings driving behaviours.
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Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.
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America is the Saudi Arabia of coal.
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At some point, if you’re changing a really deep-seated behavior, you’re going to have a moment of weakness.
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Change might not be fast and it isn’t always easy. But with time and effort, almost any habit can be reshaped.
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Hiding what you know is sometimes as important as knowing it.
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There’s something about it that makes other good habits easier.
CHARLES DUHIGG