Belief is easier when it occurs within a community.
CHARLES DUHIGGThe cooperation of NASCAR – or any other system, it turns out – persists only when everyone believes he has the opportunity to win.
More Charles Duhigg Quotes
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At some point, if you’re changing a really deep-seated behavior, you’re going to have a moment of weakness.
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The brain has this amazing ability to find happiness even when the memories of it are gone.
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For a habit to stay changed, people must believe change is possible.
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If you want to do something that requires willpower – like going for a run after work – you have to conserve your willpower muscle during the day.
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Research suggests that investment bankers are more prone to commit fraud when they feel the competitor at their heels.
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It is facile to imply that smoking, alcoholism, overeating, or other ingrained patters can be upended without real effort. Genuine change requires work and self-understanding of the cravings driving behaviours.
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The Golden Rule of Habit Change: You can’t extinguish a bad habit, you can only change it.
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America is the Saudi Arabia of coal.
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There’s something about it that makes other good habits easier.
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When people have a willpower failure, it’s because they haven’t anticipated a situation that’s going to come along.
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The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.
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The best agencies understood the importance of routines. The worst agencies were headed by people who never thought about it, and then wondered why no one followed their orders.
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Self-discipline has a bigger effect on academic performance than does intellectual talent.
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There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.
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Willpower isn’t just a skill. It’s a muscle, like the muscles in your arms or legs, and it gets tired as it works harder, so there’s less power left over for other things.
CHARLES DUHIGG






