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The most important thing in a piece of music is to seduce people to the point where they start searching.

Brian Eno

There are certain sounds that I’ve found work well in nearly any context. Their function is not so much musical as spatial: they define the edges of the territory of the music.
BRIAN ENO

Musical Sound Territory
When I’ve finally got the title, I think, “Okay, yes, now I know where we are. Now I know what it is. Fine, that must be finished or nearly finished.
BRIAN ENO

Fine Thinking Titles
When I was young, an eccentric uncle decided to teach me how to lie. Not, he explained, because he wanted me to lie, but because he thought I should know how it’s done so I would recognise when I was being lied to.
BRIAN ENO

Decide Done Lying Teach Uncles
As soon as you externalize an idea you see facets of it that weren’t clear when it was just floating around in your head.
BRIAN ENO

Clear Floating Ideas
Music in itself carries a whole set of messages which are very, very rich and complex, and the words either serve to exclude certain ones or point up certain others.
BRIAN ENO

Certain Messages Rich
But now you see the results of that in people who are completely crippled unless they know that they have the possibility of “cut and paste” and “undo.” And “undo” and “undo” and “undo” and “undo” and “undo” again.
BRIAN ENO

Criped People See Undo Unless
The most important thing is the thing most easily forgotten.
BRIAN ENO

Easily Forgotten Important
When you look back on a historical period of music, it seems so obvious to you what the characteristics of it are, but they’re not obvious at the time. So, when I look back at my own work.
BRIAN ENO

Historical Looks Writing
I hate the way CDs just drone on for bloody hours and you stop caring.
BRIAN ENO

Bloddy Caring Hate
Anything popular is populist, and populist is rarely a good adjective.
BRIAN ENO

Adjectives Populism Populist
Once I started working with generative music in the 1970s, I was flirting with ideas of making a kind of endless music – not like a record that you’d put on, which would play for a while and finish.
BRIAN ENO

Flirting Ideas Play
When I was working with Talking Heads what would happen typically is that they would go out and start playing a track, and I would always run the tape.
BRIAN ENO

Interesting Running Track
Feelings are more dangerous than ideas, because they aren’t susceptible to rational evaluation. They grow quietly, spreading underground, and erupt suddenly, all over the place.
BRIAN ENO

Evaluation Feelings Ideas
There’s a kind of edge to what you’re doing, the kind of leading edge of what you’re doing. Inside that edge [are elements you] are familiar with, and are probably becoming slightly bored with, as well, over a period of time. “I’ve pulled that one out before. Oh, no, I can’t I’m just fed up with that.
BRIAN ENO

Bored Retrospect Thinking
The artists of the past who impressed me were the ones who really focused their work.
BRIAN ENO

Artist Impressed Past
People do dismiss ambient music, don’t they? They call it ‘easy listening,’ as if to suggest that it should be hard to listen to.
BRIAN ENO

Easy Listening People

The most important thing in a piece of music is to seduce people to the point where they start searching.

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The most important thing in a piece of music is to seduce people to the point where they start searching.

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