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It’s getting the right person that’s the challenge.

Bob Schaffer

Talk about threats to national security — how about government so big, so complicated and so unmanageable, it cant get out of its own way?
BOB SCHAFFER

Complicated Government Way
A great deal of our ratings on the morning news are people who died during the night with their TV on.
BOB SCHAFFER

Morning Night People
But with 9/11, we found that people tended to come back to the networks and the people who had been our core viewers in the past came back and they have stayed with us.
BOB SCHAFFER

Literature Past People
Obviously, if the commander makes certain decisions that the reporter thinks is inhibiting his right to report a legitimate story, he has to appeal to the commander’s boss to get that changed.
BOB SCHAFFER

Boss Decision Thinking
There’s fierce competition between all the networks to get the guest who can bring the most pertinent information about whatever the story of the moment happens to be.
BOB SCHAFFER

Competition Guests Stories
The Iraq war was fought by one-half of one percent of us. And unless we were part of that small group or had a relative who was, we went about our lives as usual most of the time: no draft, no new taxes, no changes. Not so for the small group who fought the war and their families.
BOB SCHAFFER

Country People Usual War
It’s no longer just reporting the headlines of the day, but trying to put the headlines into some context and to add some perspective into what they mean.
BOB SCHAFFER

Mean Perspective Trying
I had the chance to make every possible mistake and figure out a way to recover from it.
BOB SCHAFFER

Confidence Mistakes Self Way
The recent history of Ukraine is replete with dead journalists, beaten journalists, news agencies being shut down, and politicians being injured or killed. Most are killed in mysterious auto accidents.
BOB SCHAFFER

Agency News Ukraine
I would love to see the French spending money to restore Iraq.
BOB SCHAFFER

Country Money Spending
I used to be a print reporter.
BOB SCHAFFER

Literature Print Used
I always thought writing was the foundation and the basis for journalism in the same way being able to draw is the foundation for art.
BOB SCHAFFER

Art Foundation Writing
They’ve asked me to do this temporarily. I don’t know what temporarily means. Life is temporary.
BOB SCHAFFER

Life Literature Mean
But if you don’t enjoy doing something, you’ll be miserable no matter how much money you make.
BOB SCHAFFER

Literature Matter Miserable
But, you know, they’re glad to see you when you show up to cover the football game. Nobody is ever glad to see a police reporter when he shows up.
BOB SCHAFFER

Football Nobody Police Reporter Show
I can’t think of any other job in journalism where the newsmakers come to you.
BOB SCHAFFER

Jobs Literature Thinking

It’s getting the right person that’s the challenge.

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It’s getting the right person that’s the challenge.

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