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It’s getting the right person that’s the challenge.

Bob Schaffer

Good policy always trumps bad public relations and the best PR can’t trump bad policy.
BOB SCHAFFER

Public Relation Relations Trump
There are many hands touching ballots after a voter drops his ballot into the ballot box. There is no guarantee of ballot secrecy for anyone, which makes the whole system vulnerable to intimidation and bribery.
BOB SCHAFFER

Hands Touching Voters
A great deal of our ratings on the morning news are people who died during the night with their TV on.
BOB SCHAFFER

Morning Night People
I would love to see the French spending money to restore Iraq.
BOB SCHAFFER

Country Money Spending
It’s no longer just reporting the headlines of the day, but trying to put the headlines into some context and to add some perspective into what they mean.
BOB SCHAFFER

Mean Perspective Trying
Talk about threats to national security — how about government so big, so complicated and so unmanageable, it cant get out of its own way?
BOB SCHAFFER

Complicated Government Way
Obviously, if the commander makes certain decisions that the reporter thinks is inhibiting his right to report a legitimate story, he has to appeal to the commander’s boss to get that changed.
BOB SCHAFFER

Boss Decision Thinking
There’s fierce competition between all the networks to get the guest who can bring the most pertinent information about whatever the story of the moment happens to be.
BOB SCHAFFER

Competition Guests Stories
I always thought writing was the foundation and the basis for journalism in the same way being able to draw is the foundation for art.
BOB SCHAFFER

Art Foundation Writing
I can’t think of any other job in journalism where the newsmakers come to you.
BOB SCHAFFER

Jobs Literature Thinking
But here’s the deal: If I were smart, I could figure out curling. If I were even smarter, I could figure out why people would actually watch other people doing it. I have tried. I can’t. I can’t even figure out the object of the game. Is it like darts? I just don’t get it.
BOB SCHAFFER

Games People Smart
The government’s view is that the best time to announce bad news, news that it doesn’t want the public to dwell on is late on a Friday, when it will wind up in the Saturday papers, which if you were readers, then the week day editions. A holiday weekend is even better.
BOB SCHAFFER

Friday Holiday Weekend
My mother is Ukrainian. She immigrated to the U.S. from Canada as a child.
BOB SCHAFFER

Canada Children Mother
My bladder cancer was related to smoking, and I think smoking kills people.
BOB SCHAFFER

Cancer People Thinking
The first thing the federal government can do to help is get out of the way.
BOB SCHAFFER

Firsts Government Way
A police reporter walks into the worst moment in someone’s life on every single story that he covers. It’s not like being a sports reporter. That’s a great job and all that and takes certain skills.
BOB SCHAFFER

Football Jobs Sports

It’s getting the right person that’s the challenge.

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It’s getting the right person that’s the challenge.

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