But with 9/11, we found that people tended to come back to the networks and the people who had been our core viewers in the past came back and they have stayed with us.
BOB SCHAFFERGood policy always trumps bad public relations and the best PR can’t trump bad policy.
More Bob Schaffer Quotes
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A great deal of our ratings on the morning news are people who died during the night with their TV on.
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I can’t think of any other job in journalism where the newsmakers come to you.
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Government is just spending too much money.
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Good policy always trumps bad public relations and the best PR can’t trump bad policy.
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I had the chance to make every possible mistake and figure out a way to recover from it.
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My mother is Ukrainian. She immigrated to the U.S. from Canada as a child.
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Parents don’t like it, administrators don’t like it, and kids don’t like it, but politicians and bureaucrats in Washington love it–which should be the first indication to you that it is a troubled program.
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A police reporter walks into the worst moment in someone’s life on every single story that he covers. It’s not like being a sports reporter. That’s a great job and all that and takes certain skills.
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It is unlikely Yanukovich won. If he did, his government made it impossible to determine.
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One thing young people have to always keep in mind when deciding what they want to do with their lives is, is it fun? Is it something that I’m interested in? Is it something I enjoy?
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One cannot help being impressed by the protesters. They have begun each day of the protest in Kiev in prayer and all activities are accomplished with a collective sense of respect, kindness, and an intention to conduct a peaceful revolution.
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And after about two years, I realized that creative writing was not going to help you ace those biological tests. So I switched over to journalism. I didn’t graduate with honors, but I did graduate on time and with some doing.
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Vote counting and ballot collecting does not occur in the light of day. There are too many occasions when observers and opposing parties lose contact with the ballots.
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And as a result, I guess I’m just kind of a rubberneck. I’m kind of a – someone who likes to see things and likes to see these events and talk to the people who make them happen. But I don’t think journalists are as important as the people they cover.
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They’ve asked me to do this temporarily. I don’t know what temporarily means. Life is temporary.
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There’s fierce competition between all the networks to get the guest who can bring the most pertinent information about whatever the story of the moment happens to be.
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It’s no longer just reporting the headlines of the day, but trying to put the headlines into some context and to add some perspective into what they mean.
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But here’s the deal: If I were smart, I could figure out curling. If I were even smarter, I could figure out why people would actually watch other people doing it. I have tried. I can’t. I can’t even figure out the object of the game. Is it like darts? I just don’t get it.
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The truth is the Super Bowl long ago became more than just a football game.
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The Iraq war was fought by one-half of one percent of us. And unless we were part of that small group or had a relative who was, we went about our lives as usual most of the time: no draft, no new taxes, no changes. Not so for the small group who fought the war and their families.
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Once we get them in the studio, you interview a person the same way you would interview another. You ask them a question. You let them answer. You try to listen closely and then ask a follow-up.
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My bladder cancer was related to smoking, and I think smoking kills people.
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The revolution has been dubbed “The Orange Revolution,” orange being the campaign color of Viktor Yushchenko. The demonstrators say they are tired of living under a corrupt government…
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The government’s view is that the best time to announce bad news, news that it doesn’t want the public to dwell on is late on a Friday, when it will wind up in the Saturday papers, which if you were readers, then the week day editions. A holiday weekend is even better.
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The recent history of Ukraine is replete with dead journalists, beaten journalists, news agencies being shut down, and politicians being injured or killed. Most are killed in mysterious auto accidents.
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The Russians have a lot at stake, and the power of Moscow pride should never be underestimated.
BOB SCHAFFER