Good policy always trumps bad public relations and the best PR can’t trump bad policy.
BOB SCHAFFERMy mother is Ukrainian. She immigrated to the U.S. from Canada as a child.
More Bob Schaffer Quotes
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We now assume that when people turn on the evening news, they basically already know what the news is. They’ve heard it on the radio. They’ve seen it on the Internet. They’ve seen it on one of the cable companies. So that makes our job a bit different.
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When Sam Snead was asked how to putt, he said, ‘Putt for one hundred dollars’.
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A police reporter walks into the worst moment in someone’s life on every single story that he covers. It’s not like being a sports reporter. That’s a great job and all that and takes certain skills.
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Once we get them in the studio, you interview a person the same way you would interview another. You ask them a question. You let them answer. You try to listen closely and then ask a follow-up.
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The Iraq war was fought by one-half of one percent of us. And unless we were part of that small group or had a relative who was, we went about our lives as usual most of the time: no draft, no new taxes, no changes. Not so for the small group who fought the war and their families.
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It is unlikely Yanukovich won. If he did, his government made it impossible to determine.
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The truth is the Super Bowl long ago became more than just a football game.
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Nowadays I’m not even sure if newspapers take into account whether a person is a good writer.
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But here’s the deal: If I were smart, I could figure out curling. If I were even smarter, I could figure out why people would actually watch other people doing it. I have tried. I can’t. I can’t even figure out the object of the game. Is it like darts? I just don’t get it.
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Well, you know, in any political campaign, you’re gonna have people on one side that are gonna slip a reporter something because they think it’ll hurt the guy on the other side.
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But, you know, they’re glad to see you when you show up to cover the football game. Nobody is ever glad to see a police reporter when he shows up.
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Parents don’t like it, administrators don’t like it, and kids don’t like it, but politicians and bureaucrats in Washington love it–which should be the first indication to you that it is a troubled program.
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Vote counting and ballot collecting does not occur in the light of day. There are too many occasions when observers and opposing parties lose contact with the ballots.
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A great deal of our ratings on the morning news are people who died during the night with their TV on.
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Obviously, if the commander makes certain decisions that the reporter thinks is inhibiting his right to report a legitimate story, he has to appeal to the commander’s boss to get that changed.
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Mitt Romney is betting big on himself and left no doubt about it.
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The recent history of Ukraine is replete with dead journalists, beaten journalists, news agencies being shut down, and politicians being injured or killed. Most are killed in mysterious auto accidents.
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My bladder cancer was related to smoking, and I think smoking kills people.
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The government’s view is that the best time to announce bad news, news that it doesn’t want the public to dwell on is late on a Friday, when it will wind up in the Saturday papers, which if you were readers, then the week day editions. A holiday weekend is even better.
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My mother is Ukrainian. She immigrated to the U.S. from Canada as a child.
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But if you don’t enjoy doing something, you’ll be miserable no matter how much money you make.
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They’ve asked me to do this temporarily. I don’t know what temporarily means. Life is temporary.
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One cannot help being impressed by the protesters. They have begun each day of the protest in Kiev in prayer and all activities are accomplished with a collective sense of respect, kindness, and an intention to conduct a peaceful revolution.
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There’s fierce competition between all the networks to get the guest who can bring the most pertinent information about whatever the story of the moment happens to be.
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The Russians have a lot at stake, and the power of Moscow pride should never be underestimated.
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It’s no longer just reporting the headlines of the day, but trying to put the headlines into some context and to add some perspective into what they mean.
BOB SCHAFFER