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My mother is Ukrainian. She immigrated to the U.S. from Canada as a child.

Bob Schaffer

Good policy always trumps bad public relations and the best PR can’t trump bad policy.
BOB SCHAFFER

Public Relation Relations Trump
We now assume that when people turn on the evening news, they basically already know what the news is. They’ve heard it on the radio. They’ve seen it on the Internet. They’ve seen it on one of the cable companies. So that makes our job a bit different.
BOB SCHAFFER

Jobs News People
When Sam Snead was asked how to putt, he said, ‘Putt for one hundred dollars’.
BOB SCHAFFER

Dollars Inspirational Motivation
A police reporter walks into the worst moment in someone’s life on every single story that he covers. It’s not like being a sports reporter. That’s a great job and all that and takes certain skills.
BOB SCHAFFER

Football Jobs Sports
Once we get them in the studio, you interview a person the same way you would interview another. You ask them a question. You let them answer. You try to listen closely and then ask a follow-up.
BOB SCHAFFER

Answers Literature Trying
The Iraq war was fought by one-half of one percent of us. And unless we were part of that small group or had a relative who was, we went about our lives as usual most of the time: no draft, no new taxes, no changes. Not so for the small group who fought the war and their families.
BOB SCHAFFER

Country People Usual War
It is unlikely Yanukovich won. If he did, his government made it impossible to determine.
BOB SCHAFFER

Government Impossible Unlikely
The truth is the Super Bowl long ago became more than just a football game.
BOB SCHAFFER

Ago Football Games Long
Nowadays I’m not even sure if newspapers take into account whether a person is a good writer.
BOB SCHAFFER

Accounts Newspapers Persons
But here’s the deal: If I were smart, I could figure out curling. If I were even smarter, I could figure out why people would actually watch other people doing it. I have tried. I can’t. I can’t even figure out the object of the game. Is it like darts? I just don’t get it.
BOB SCHAFFER

Games People Smart
Well, you know, in any political campaign, you’re gonna have people on one side that are gonna slip a reporter something because they think it’ll hurt the guy on the other side.
BOB SCHAFFER

Hurt People Thinking
But, you know, they’re glad to see you when you show up to cover the football game. Nobody is ever glad to see a police reporter when he shows up.
BOB SCHAFFER

Football Nobody Police Reporter Show
Parents don’t like it, administrators don’t like it, and kids don’t like it, but politicians and bureaucrats in Washington love it–which should be the first indication to you that it is a troubled program.
BOB SCHAFFER

Administration Parent Problem Trouble
Vote counting and ballot collecting does not occur in the light of day. There are too many occasions when observers and opposing parties lose contact with the ballots.
BOB SCHAFFER

Ballots Light Occasion Party
A great deal of our ratings on the morning news are people who died during the night with their TV on.
BOB SCHAFFER

Morning Night People
Obviously, if the commander makes certain decisions that the reporter thinks is inhibiting his right to report a legitimate story, he has to appeal to the commander’s boss to get that changed.
BOB SCHAFFER

Boss Decision Thinking
Mitt Romney is betting big on himself and left no doubt about it.
BOB SCHAFFER

Betting Doubt Himself
The recent history of Ukraine is replete with dead journalists, beaten journalists, news agencies being shut down, and politicians being injured or killed. Most are killed in mysterious auto accidents.
BOB SCHAFFER

Agency News Ukraine
My bladder cancer was related to smoking, and I think smoking kills people.
BOB SCHAFFER

Cancer People Thinking
The government’s view is that the best time to announce bad news, news that it doesn’t want the public to dwell on is late on a Friday, when it will wind up in the Saturday papers, which if you were readers, then the week day editions. A holiday weekend is even better.
BOB SCHAFFER

Friday Holiday Weekend
My mother is Ukrainian. She immigrated to the U.S. from Canada as a child.
BOB SCHAFFER

Canada Children Mother
But if you don’t enjoy doing something, you’ll be miserable no matter how much money you make.
BOB SCHAFFER

Literature Matter Miserable
They’ve asked me to do this temporarily. I don’t know what temporarily means. Life is temporary.
BOB SCHAFFER

Life Literature Mean
One cannot help being impressed by the protesters. They have begun each day of the protest in Kiev in prayer and all activities are accomplished with a collective sense of respect, kindness, and an intention to conduct a peaceful revolution.
BOB SCHAFFER

Kindness Peaceful Prayer
There’s fierce competition between all the networks to get the guest who can bring the most pertinent information about whatever the story of the moment happens to be.
BOB SCHAFFER

Competition Guests Stories
The Russians have a lot at stake, and the power of Moscow pride should never be underestimated.
BOB SCHAFFER

Eyebrows Moscow Pride
It’s no longer just reporting the headlines of the day, but trying to put the headlines into some context and to add some perspective into what they mean.
BOB SCHAFFER

Mean Perspective Trying

My mother is Ukrainian. She immigrated to the U.S. from Canada as a child.

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My mother is Ukrainian. She immigrated to the U.S. from Canada as a child.

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