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TOMS is no longer a shoe company… we’re a one-for-one company.

Blake Mycoskie

When you incorporate giving into your business, you attract the most amazing partners.
BLAKE MYCOSKIE

Amazing Giving Most Partners
The most important things are actually the easiest to obtain: great friends, good food, and a decent bottle of wine.
BLAKE MYCOSKIE

Bottles Important Wine
[People] had never heard about someone giving something away every time they sold something.
BLAKE MYCOSKIE

Giving Heard People
Keep it simple: own as little as you can get away with, schedule everything, keep a notebook, don’t let technology enslave you.
BLAKE MYCOSKIE

Notebook Simple Technology
Your backpack is a part of your identity as a student.
BLAKE MYCOSKIE

Backpack Identity Students
Be tenacious. One thing that has allowed me to have some level of success is that I am fine with cold-calling people. It doesn’t scare me to call someone who has no idea who I am and say I’d love to take you to lunch.
BLAKE MYCOSKIE

Ideas Love Lunch People Scare
The more you give, the more you live.
BLAKE MYCOSKIE

Abundance Baby True Love
TOMS is no longer a shoe company… we’re a one-for-one company.
BLAKE MYCOSKIE

Company Shoes Toms
I did what I think a lot of entrepreneurs do. I started putting up a lot of ads on Craigslist for interns.
BLAKE MYCOSKIE

Craigslist Entrepreneur Thinking
TOMS didn’t have to focus on advertising, but on giving in a way that’s sustainable.
BLAKE MYCOSKIE

Focus Giving Way
Vogue Magazine does something really interesting here: They make it look like I know exactly what I’m doing. Because Vogue made it look like I knew exactly what I’m doing, stores from all over started calling.
BLAKE MYCOSKIE

Article Feed Interesting Magazine Vogue
When you’re buying a pair of TOMS, if you don’t feel like you’re part of a community, then I’ve failed.
BLAKE MYCOSKIE

Buying Community Educational
When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers.
BLAKE MYCOSKIE

Giving Marketer Way
The most important step of all is the first step. Start something.
BLAKE MYCOSKIE

Firsts Important Step
A leader can create a company, but a community creates a movement.
BLAKE MYCOSKIE

Community Leader Movement
Stories are the most primitive and purest form of communication.
BLAKE MYCOSKIE

Communication Form Stories

TOMS is no longer a shoe company… we’re a one-for-one company.

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TOMS is no longer a shoe company… we’re a one-for-one company.

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TOMS is no longer a shoe company… we’re a one-for-one company.