“If there’s a simple, easy design principle that binds everything together, it’s probably about starting with the people.”

They’re partners in a big house where there are two separate courts, and they both know they have two separate courts. But these are courts that are allied in purpose, united in vision.

I don’t think that anyone has really told (people) what design is. It doesn’t occur to most people that everything is designed–that every building and everything they touch in the world is designed.

Few people think about this or are aware of it. But there is nothing made by human beings that does not involve a design decision somewhere.

Men are so simple and so much inclined to obey immediate needs that a deceiver will never lack victims for his deceptions.

A killer Cuban restaurant with a giant cigar bar. Have me a Cuban sandwich. That’s just like heaven to me. I’m a simple man.

I’ve got a 1990 Porsche 911. It’s just a Carrera, a very simple, straightforward little thing that goes like stink. I love it.

Simple things should be simple and complex things should be possible.

Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.

It isn’t like that at all. It may be more difficult now, and take longer than when I started to write, but there’s a great, empty warehouse out there looking for simple talent.

There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.

Be sincere. Be simple in words, manners, and gestures. Amuse as well as instruct.