If there’s a simple, easy design principle that binds everything together, it’s probably about starting with the people.

Even foods are designed now. So in the process of helping people understand this, making them more aware of the fact that the world around us is something that somebody has control of, perhaps they can feel some sense of control, too. I think that’s a nice ambition.
BILL MOGGRIDGE

Ambition Control More Think Understand
If there’s a simple, easy design principle that binds everything together, it’s probably about starting with the people.
BILL MOGGRIDGE

Design People Simple
Few people think about this or are aware of it. But there is nothing made by human beings that does not involve a design decision somewhere.
BILL MOGGRIDGE

Design People Thinking
The only way to experience an experience is to experience it
BILL MOGGRIDGE

Experience Only Way
I like the concept of wearing in instead of wearing out.
BILL MOGGRIDGE

Concepts Out Wearing
I don’t think that anyone has really told (people) what design is. It doesn’t occur to most people that everything is designed–that every building and everything they touch in the world is designed.
BILL MOGGRIDGE

Ambition Nice Thinking

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