Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.
BERNARD ARNAULT
BERNARD ARNAULT
Bernard Arnault on brand
“Louis Vuitton, the world’s biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.”
More Bernard Arnault quotes
A good product can last forever.
Bernard ArnaultBernard Arnault When something has to be done, do it! In France we are full of good ideas, but we rarely put them into practice.
Bernard ArnaultBernard Arnault Luxury goods are the only area in which it is possible to make luxury margins.
Bernard ArnaultBernard Arnault I think in business, you have to learn to be patient. Maybe I’m not very patient myself. But I think that I’ve learned the most is be able to wait for something and get it when it’s the right time.
Bernard ArnaultBernard Arnault What we do in our group is the opposite of the bad effects of globalization. We produce in Italy and in France and we sell to China, when usually it’s the opposite.
Bernard ArnaultBernard Arnault Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It’s important that they are free to develop ideas. And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It’s not a big investment.
Bernard ArnaultBernard Arnault Affordable luxury – these are two words that don’t go together.
Bernard ArnaultBernard Arnault China is clearly going to be the number one economic power and it is already full of potential.. with lots of population and the buying power increasing by the day. .
Bernard ArnaultBernard Arnault It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.
Bernard ArnaultBernard Arnault If you deeply appreciate and love what creative people do and how they think, which is usually in unpredictable and irrational ways, then you can start to understand them. And finally, you can see inside their minds and DNA.
Bernard ArnaultBernard Arnault When I was working in my first job engineering construction, what I liked the most was working with architects and making buildings that had this creative side coming from the architect and that were making them a big success.
Bernard ArnaultBernard Arnault I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future.
Bernard ArnaultBernard Arnault I’ve always been pleased with the investments I’ve made with my friend Albert Frere and I regret not having followed him more, because I would have been a lot richer.
Bernard ArnaultBernard Arnault When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.
Bernard ArnaultBernard Arnault If you control your distribution, you control your image.
Bernard ArnaultBernard Arnault In the luxury business, you have to build on heritage.
Bernard ArnaultBernard Arnault