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If I was writing a lifestyle book it would have the same advice on every page, and you’d know it all already.

Ben Goldacre

I spend a lot of time talking to people who disagree with me – I would go so far as to say that it’s my favourite leisure activity.
BEN GOLDACRE

Activities Leisure People Talking
Yes. I’m a doctor, an epidemiologist, and lots of my professional colleagues flip back and forth between industry and medical roles. I know them; they are not bad people. But it is possible for good people in bad systems to do things that inflict enormous harm.
BEN GOLDACRE

Doctors People Roles
The plural of anecdotes is not data
BEN GOLDACRE

Anecdotes Data Plural
Science has authority not because of white coats or titles, but because of precision and transparency: you explain your theory, set out your evidence, and reference the studies that support your case.
BEN GOLDACRE

Coats Support White
You cannot reason people out of a position that they did not reason themselves into.
BEN GOLDACRE

Argument People Reason
Transparency and detail are everything in science.
BEN GOLDACRE

Details Everything Transparency
As it is a major component of blood, water is vital for transporting oxygen to the brain. Heaven forbid that your blood should dry out.
BEN GOLDACRE

Blood Oxygen Water
But as we will see, even these things are hard to do on your own, and in reality require wholesale social and political changes.
BEN GOLDACRE

Change Own Political Require
These corporations run our culture, and they riddle it with bullshit.
BEN GOLDACRE

Bullshit Culture Running
I think you’ll find it’s a bit more complicated than that.
BEN GOLDACRE

Bits Complicated Thinking
Amazing things happen when you pull individual pieces of information together into larger linked datasets: meaning emerges, as you produce facts from figures.
BEN GOLDACRE

Facts Pieces Together
There are many differences between medicine and teaching, but they have much in common. Both involve craft and personal expertise, learned through experience; but both can be informed by the experience of others.
BEN GOLDACRE

Differences Medicine Teaching
You are a placebo responder. Your body plays tricks on your mind. You cannot be trusted.
BEN GOLDACRE

Body Mind Play
If I was writing a lifestyle book it would have the same advice on every page, and you’d know it all already.
BEN GOLDACRE

Book Real Writing
Data is the fabric of the modern world: just like we walk down pavements, so we trace routes through data, and build knowledge and products out of it.
BEN GOLDACRE

Data Fabric Pavement
I hope that you will be asked to participate in a trial at some stage in your disease
BEN GOLDACRE

Disease Stage Trials

If I was writing a lifestyle book it would have the same advice on every page, and you’d know it all already.

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If I was writing a lifestyle book it would have the same advice on every page, and you’d know it all already.

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