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If I was writing a lifestyle book it would have the same advice on every page, and you’d know it all already.

Ben Goldacre

Real science is all about critically appraising the evidence for somebody else’s position.
BEN GOLDACRE

Inspiration Motivation Real
I write about misuses of evidence in plenty of different spheres: scaremongering journalists, obvious quacks and naturopaths, and flaws in the way that evidence is used in mainstream academia, medicine and in (government) policy.
BEN GOLDACRE

Different Interesting Writing
I agree, the world would be a better place if doctors were less enthusiastic about adopting very new drugs.
BEN GOLDACRE

Adopt Doctors Drugs Enthusiastic
But as we will see, even these things are hard to do on your own, and in reality require wholesale social and political changes.
BEN GOLDACRE

Change Own Political Require
Positive findings are around twice as likely to be published as negative findings. This is a cancer at the core of evidence-based medicine.
BEN GOLDACRE

Cancer Inspiration Motivation
If I was writing a lifestyle book it would have the same advice on every page, and you’d know it all already.
BEN GOLDACRE

Book Real Writing
Yes. I’m a doctor, an epidemiologist, and lots of my professional colleagues flip back and forth between industry and medical roles. I know them; they are not bad people. But it is possible for good people in bad systems to do things that inflict enormous harm.
BEN GOLDACRE

Doctors People Roles
Eat lots of fruit and vegetables, and live your whole life in every way as well as you can: exercise regularly as part of your daily routine, avoid obesity, don’t drink too much, don’t smoke, and don’t get distracted from the real, basic, simple causes of ill health.
BEN GOLDACRE

Daily Excercise Life Lot Obesity Routine Vegetable
I spend a lot of time talking to people who disagree with me – I would go so far as to say that it’s my favourite leisure activity.
BEN GOLDACRE

Activities Leisure People Talking
As it is a major component of blood, water is vital for transporting oxygen to the brain. Heaven forbid that your blood should dry out.
BEN GOLDACRE

Blood Oxygen Water
I hope that you will be asked to participate in a trial at some stage in your disease
BEN GOLDACRE

Disease Stage Trials
There are many differences between medicine and teaching, but they have much in common. Both involve craft and personal expertise, learned through experience; but both can be informed by the experience of others.
BEN GOLDACRE

Differences Medicine Teaching
Just just because there are flaws in aircraft design that doesn’t mean flying carpets exist.
BEN GOLDACRE

Design Mean Pain
One of the things I always found interesting is the same tricks are used to distort medicine in all of those domains.
BEN GOLDACRE

Interesting Medicine Trick
The placebo effect is one of the most fascinating things in the whole of medicine. It’s not just about taking a pill, and your performance and your pain getting better. It’s about our beliefs and expectations. It’s about the cultural meaning of a treatment.
BEN GOLDACRE

Inspiration Motivation Pain
The plural of anecdotes is not data
BEN GOLDACRE

Anecdotes Data Plural

If I was writing a lifestyle book it would have the same advice on every page, and you’d know it all already.

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If I was writing a lifestyle book it would have the same advice on every page, and you’d know it all already.

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