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If I was writing a lifestyle book it would have the same advice on every page, and you’d know it all already.

Ben Goldacre

Real science is all about critically appraising the evidence for somebody else’s position.
BEN GOLDACRE

Inspiration Motivation Real
I hope that you will be asked to participate in a trial at some stage in your disease
BEN GOLDACRE

Disease Stage Trials
Doctors and patients need as much data as possible to make an informed decision about what treatment is best.
BEN GOLDACRE

Data Decision Doctors
But as we will see, even these things are hard to do on your own, and in reality require wholesale social and political changes.
BEN GOLDACRE

Change Own Political Require
I agree, the world would be a better place if doctors were less enthusiastic about adopting very new drugs.
BEN GOLDACRE

Adopt Doctors Drugs Enthusiastic
Eat lots of fruit and vegetables, and live your whole life in every way as well as you can: exercise regularly as part of your daily routine, avoid obesity, don’t drink too much, don’t smoke, and don’t get distracted from the real, basic, simple causes of ill health.
BEN GOLDACRE

Daily Excercise Life Lot Obesity Routine Vegetable
These corporations run our culture, and they riddle it with bullshit.
BEN GOLDACRE

Bullshit Culture Running
Just just because there are flaws in aircraft design that doesn’t mean flying carpets exist.
BEN GOLDACRE

Design Mean Pain
You are a placebo responder. Your body plays tricks on your mind. You cannot be trusted.
BEN GOLDACRE

Body Mind Play
Science has authority not because of white coats or titles, but because of precision and transparency: you explain your theory, set out your evidence, and reference the studies that support your case.
BEN GOLDACRE

Coats Support White
You cannot reason people out of a position that they did not reason themselves into.
BEN GOLDACRE

Argument People Reason
The plural of anecdotes is not data
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Anecdotes Data Plural
There are many differences between medicine and teaching, but they have much in common. Both involve craft and personal expertise, learned through experience; but both can be informed by the experience of others.
BEN GOLDACRE

Differences Medicine Teaching
If I was writing a lifestyle book it would have the same advice on every page, and you’d know it all already.
BEN GOLDACRE

Book Real Writing
There is this peculiar blind spot in the culture of academic medicine around whether withholding trial results is research misconduct. People who work in any industry can reinforce each others’ ideas about what is okay.
BEN GOLDACRE

Blind Ideas Medicine Spots
Amazing things happen when you pull individual pieces of information together into larger linked datasets: meaning emerges, as you produce facts from figures.
BEN GOLDACRE

Facts Pieces Together

If I was writing a lifestyle book it would have the same advice on every page, and you’d know it all already.

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If I was writing a lifestyle book it would have the same advice on every page, and you’d know it all already.

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