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You cannot reason people out of a position that they did not reason themselves into.

Ben Goldacre

Positive findings are around twice as likely to be published as negative findings. This is a cancer at the core of evidence-based medicine.
BEN GOLDACRE

Cancer Inspiration Motivation
And if, by the end [of this book], you reckon you might still disagree with me, then I offer you this: you’ll still be wrong, but you’ll be wrong with a lot more panache and flair than you could possibly manage right now.
BEN GOLDACRE

Book Ends might
Eat lots of fruit and vegetables, and live your whole life in every way as well as you can: exercise regularly as part of your daily routine, avoid obesity, don’t drink too much, don’t smoke, and don’t get distracted from the real, basic, simple causes of ill health.
BEN GOLDACRE

Daily Excercise Life Lot Obesity Routine Vegetable
Real science is all about critically appraising the evidence for somebody else’s position.
BEN GOLDACRE

Inspiration Motivation Real
I think you’ll find it’s a bit more complicated than that.
BEN GOLDACRE

Bits Complicated Thinking
The plural of anecdotes is not data
BEN GOLDACRE

Anecdotes Data Plural
One of the things I always found interesting is the same tricks are used to distort medicine in all of those domains.
BEN GOLDACRE

Interesting Medicine Trick
Amazing things happen when you pull individual pieces of information together into larger linked datasets: meaning emerges, as you produce facts from figures.
BEN GOLDACRE

Facts Pieces Together
I hope that you will be asked to participate in a trial at some stage in your disease
BEN GOLDACRE

Disease Stage Trials
Data is the fabric of the modern world: just like we walk down pavements, so we trace routes through data, and build knowledge and products out of it.
BEN GOLDACRE

Data Fabric Pavement
I spend a lot of time talking to people who disagree with me – I would go so far as to say that it’s my favourite leisure activity.
BEN GOLDACRE

Activities Leisure People Talking
I think you’ll find it’s a bit more complicated than that.
BEN GOLDACRE

Bits Complicated Thinking
You are a placebo responder. Your body plays tricks on your mind. You cannot be trusted.
BEN GOLDACRE

Body Mind Play
You cannot reason people out of a position that they did not reason themselves into.
BEN GOLDACRE

Argument People Reason
As it is a major component of blood, water is vital for transporting oxygen to the brain. Heaven forbid that your blood should dry out.
BEN GOLDACRE

Blood Oxygen Water
Just just because there are flaws in aircraft design that doesn’t mean flying carpets exist.
BEN GOLDACRE

Design Mean Pain

You cannot reason people out of a position that they did not reason themselves into.

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You cannot reason people out of a position that they did not reason themselves into.

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