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You cannot reason people out of a position that they did not reason themselves into.

Ben Goldacre

One of the things I always found interesting is the same tricks are used to distort medicine in all of those domains.
BEN GOLDACRE

Interesting Medicine Trick
I write about misuses of evidence in plenty of different spheres: scaremongering journalists, obvious quacks and naturopaths, and flaws in the way that evidence is used in mainstream academia, medicine and in (government) policy.
BEN GOLDACRE

Different Interesting Writing
And if, by the end [of this book], you reckon you might still disagree with me, then I offer you this: you’ll still be wrong, but you’ll be wrong with a lot more panache and flair than you could possibly manage right now.
BEN GOLDACRE

Book Ends might
There is this peculiar blind spot in the culture of academic medicine around whether withholding trial results is research misconduct. People who work in any industry can reinforce each others’ ideas about what is okay.
BEN GOLDACRE

Blind Ideas Medicine Spots
I hope that you will be asked to participate in a trial at some stage in your disease
BEN GOLDACRE

Disease Stage Trials
Real science is all about critically appraising the evidence for somebody else’s position.
BEN GOLDACRE

Inspiration Motivation Real
I agree, the world would be a better place if doctors were less enthusiastic about adopting very new drugs.
BEN GOLDACRE

Adopt Doctors Drugs Enthusiastic
Children can be disgusting, and often they can develop extraordinary talents, but I’m yet to meet any child who can stimulate his carotid arteries inside his ribcage.
BEN GOLDACRE

Children Talent
The placebo effect is one of the most fascinating things in the whole of medicine. It’s not just about taking a pill, and your performance and your pain getting better. It’s about our beliefs and expectations. It’s about the cultural meaning of a treatment.
BEN GOLDACRE

Inspiration Motivation Pain
I’ve detected myself using a new rule of thumb: if you don’t link to primary sources, I just don’t trust you.
BEN GOLDACRE

Linking New Rule Source Transparently
Data is the fabric of the modern world: just like we walk down pavements, so we trace routes through data, and build knowledge and products out of it.
BEN GOLDACRE

Data Fabric Pavement
Teaching needs an ecosystem that supports evidence-based practice. It will need better systems to disseminate the results of research more widely, but also a better understanding of research, so that teachers can be critical consumers of evidence.
BEN GOLDACRE

Practice Teacher Teaching
You cannot reason people out of a position that they did not reason themselves into.
BEN GOLDACRE

Argument People Reason
Amazing things happen when you pull individual pieces of information together into larger linked datasets: meaning emerges, as you produce facts from figures.
BEN GOLDACRE

Facts Pieces Together
I spend a lot of time talking to people who disagree with me – I would go so far as to say that it’s my favourite leisure activity.
BEN GOLDACRE

Activities Leisure People Talking
The plural of anecdotes is not data
BEN GOLDACRE

Anecdotes Data Plural

You cannot reason people out of a position that they did not reason themselves into.

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You cannot reason people out of a position that they did not reason themselves into.

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