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Never give up, have the passion. Don’t be afraid.

Barbara Broccoli

Every 20 minutes you’ve got to have a bump, you’ve got to have a change in course, you’ve got to unsettle the audience. It can’t be too predictable so something has to happen. I think that was something that Hitchcock did very well too. You couldn’t let an audience feel too settled in.
BARBARA BROCCOLI

Bumps Minutes Thinking
We just try to make the best film we can, each time, and hope that we satisfy the fans. I’m sure, with Skyfall, that we will. I think it’s a terrific film. I hope the audiences enjoy it, as much as we’ve enjoyed making it.
BARBARA BROCCOLI

Film Hope Skyfall Sure Terrific
There’s a lot of instant spotlight and pressure when it comes to a Bond song.
BARBARA BROCCOLI

Pressure Song Spotlight
Bad movies are when people go oh, I wasted $10 bucks and 2 hours and I don’t even want to go back again.
BARBARA BROCCOLI

Bucks People Want
I guess the reality is, everybody today has so many gadgets.
BARBARA BROCCOLI

Gadgets Reality Today
It’s a privilege. It’s a real honor. It’s a challenge. Michael and I always feel we stand on tall shoulders when we make these films. Audiences come to them with a lot of good will because of what’s come before.
BARBARA BROCCOLI

Challenges Real Thinking
And they stuck to their guns and fought for Sean Connery, and they were right to fight for Sean Connery. If it wasn’t for Sean Connery, we wouldn’t all be here. I was raised to fight for what I believed in, so I wasn’t going to give up.
BARBARA BROCCOLI

Fighting Giving Up Gun
I wanted Daniel Craig, and Michael wanted Daniel Craig, so we just stuck to our guns. Fortunately, we had the right management who really stuck with us. Thanks to that, we got our choice. He’s been an extraordinary Bond, and he is very much the right Bond for the 21st century.
BARBARA BROCCOLI

Guinm Fortunately Management Stuck Thanks
My father used to describe how he’d love going, early in the morning, out on a location and waiting for the trucks to arrive and the circus to come to town. That’s what it’s like, every day, when you’re making a film. It’s the magic.
BARBARA BROCCOLI

Father Morning Waiting
So as I was growing up, my father was always in the middle of making a film or preparing a film. It was a full-time, all-consuming type of operation.
BARBARA BROCCOLI

Father Film Growing Up
People go to extraordinary lengths to get films made.
BARBARA BROCCOLI

Film Length People
I still love it, every day. I get up and I love going to work. I love seeing it all happen, and I admire the people that we work with. I just hope that the films will continue to entertain audiences, as they have done for 50 years.
BARBARA BROCCOLI

Done People Years
I think Bond the character is distinct: He’s British, he has a certain code that he lives by, he’s incorruptible… he’s a classical hero, but he’s also fallible. He has inner demons, inner conflicts, and he’s a romantic.
BARBARA BROCCOLI

Character Hero Thinking
The paparazzi terrify and torment people and endanger people and it’s really unpleasant.
BARBARA BROCCOLI

Paparazzi People Torment
When men change, maybe Bond will change.
BARBARA BROCCOLI

Bond Change Men
One would think that it would be very easy, with an iconic character like James Bond, to keep making the films, but it hasn’t been. But, it sure has been entertaining and rewarding.
BARBARA BROCCOLI

Character Keep Thinking

Never give up, have the passion. Don’t be afraid.

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Never give up, have the passion. Don’t be afraid.

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