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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

B. F. Skinner

A piece of music is an experience to be taken by itself.
B. F. SKINNER

Experience Music Pieces
…not everyone is willing to defend a position of ‘not knowing.’ There is no virtue in ignorance for its own sake.
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Ignorance Position Virtue Willing
Your liberals and radicals all want to govern. They want to try it their way- to show that people will be happier if the power is wielded in a different way or for different purposes. But how do they know? Have they ever tried it? No, it’s merely their guess.
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Different People Trying
The real problem is not whether machines think but whether men do.
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Problem Reality Science Technology
Was putting a man on the moon actually easier than improving education in our public schools?
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Easy Education Improvement Men Moon School
A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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Principle Recognition Run Study Yourself
What is love except another name for the use of positive reinforcement? Or vice versa.
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Deep Love Positive
A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
B. F. SKINNER

Principle Recognition Run Study Yourself
It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.
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Control Freedom Improvement Issues Men Mistake
We admire people to the extent that we cannot explain what they do, and the word ‘admire’ then means ‘marvel at.’
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Admire Explanation Extent People Word
Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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Ideas Myself People Thinking Value
Chaos breeds geniuses. It offers a man something to be a genius about.
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Deep Destruction Genius Mad Men
The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
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Cry Goodness Life Wait
I’ve often said that my rats have taught me much more than I’ve taught them.
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Animal Learning Myself Teaching
The real problem is not whether machines think but whether men do.
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Problem Reality Science Technology
Indeed one of the ultimate advantages of an education is simply coming to the end of it.
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Education End Simplicity

A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

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