A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
B. F. SKINNERA failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
More B. F. Skinner Quotes
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But restraint is the only one sort of control, and absence of restraint isn’t freedom. It’s not control that’s lacking when one feels ‘free’, but the objectionable control of force.
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Twenty-five hundred years ago it might have been said that man understood himself as well as any other part of the world. Today he is the thing he understands least.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
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The way positive reinforcement is carried out is more important than the amount.
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A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
B. F. SKINNER -
The consequences of an act affect the probability of its occurring again.
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It has always been the task of formal education to set up behavior which would prove useful or enjoyable later in a student’s life.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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I’ve often said that my rats have taught me much more than I’ve taught them.
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The major difference between rats and people is that rats learn from experience.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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We shouldn’t teach great books; we should teach a love of reading. Knowing the contents of a few works of literature is a trivial achievement. Being inclined to go on reading is a great achievement.
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Problem-solving typically involves the construction of discriminative stimuli
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An important fact about verbal behavior is that speaker and listener may reside within the same skin.
B. F. SKINNER







