It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.
B. F. SKINNERA failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
More B. F. Skinner Quotes
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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Old age is rather like another country. You will enjoy it more if you have prepared yourself before you go.
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A piece of music is an experience to be taken by itself.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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Except when physically restrained, a person is least free or dignified when he is under threat of punishment, and unfortunately most people often are.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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I will be dead in a few months. But it hasn’t given me the slightest anxiety or worry. I always knew I was going to die.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Problem-solving typically involves the construction of discriminative stimuli
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The real problem is not whether machines think but whether men do.
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We shouldn’t teach great books; we should teach a love of reading.
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Chaos breeds geniuses. It offers a man something to be a genius about.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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Behavior is determined by its consequences.
B. F. SKINNER