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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

B. F. Skinner

To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
B. F. SKINNER

Control Deep Different Way
What is love except another name for the use of positive reinforcement? Or vice versa.
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Deep Love Positive
A permissive government is a government that leaves control to other sources.
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Control Government Leaving Source
The consequences of an act affect the probability of its occurring again.
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Act Chance Repeat
Teachers must learn how to teach they need only to be taught more effective ways of teaching.
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Education Learning Need Teaching
A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
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Avoid Learning Person Punishment Simplicity Way
Men build society and society builds men.
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Architect Build Men Society
I don’t believe in God, so I’m not afraid of dying.
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Afraid Believe Death God Myself
We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Attitude Character Nature Novel Respect Seen Selection Theory
It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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Action Inspirational Journey Start
To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
B. F. SKINNER

Control Deep Different Way
The real problem is not whether machines think but whether men do.
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Problem Reality Science Technology
Society already possesses the psychological techniques needed to obtain universal observance of a code – a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren’t any right people.
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Community Difficult Hands Need People Right Success Wrong
Science is a willingness to accept facts even when they are opposed to wishes.
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Acceptance Science Willing
We admire people to the extent that we cannot explain what they do, and the word ‘admire’ then means ‘marvel at.’
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Admire Explanation Extent People Word
To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
B. F. SKINNER

Control Deep Different Way

A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

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Popular Authors

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