But restraint is the only one sort of control, and absence of restraint isn’t freedom. It’s not control that’s lacking when one feels ‘free’, but the objectionable control of force.
B. F. SKINNERThe real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.
More B. F. Skinner Quotes
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The simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
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The real problem is not whether machines think but whether men do.
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That’s all teaching is; arranging contingencies which bring changes in behavior.
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The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
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Those who have had anything useful to say have said it far too often, and those who have had nothing to say have been no more reticent.
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Old age is rather like another country. You will enjoy it more if you have prepared yourself before you go.
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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Going out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.
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We shouldn’t teach great books; we should teach a love of reading. Knowing the contents of a few works of literature is a trivial achievement. Being inclined to go on reading is a great achievement.
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What is love except another name for the use of positive reinforcement? Or vice versa.
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When we say that a man controls himself, we must specify who is controlling whom.
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Something doing every minute’ may be a gesture of despair-or the height of a battle against boredom.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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A child who has been severely punished for sex play is not necessarily less inclined to continue; and a man who has been imprisoned for violent assault is not necessarily less inclined toward violence.
B. F. SKINNER







