Society already possesses the psychological techniques needed to obtain universal observance of a code – a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren’t any right people.
B. F. SKINNERThe real problem is not whether machines think but whether men do.
More B. F. Skinner Quotes
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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When we say that a man controls himself, we must specify who is controlling whom.
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A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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Society attacks early, when the individual is helpless.
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Give me a child and I’ll shape him into anything.
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Behavior is determined by its consequences.
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The major difference between rats and people is that rats learn from experience.
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Indeed one of the ultimate advantages of an education is simply coming to the end of it.
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The simulated approval and affection with which parents and teachers are often urged to solve behavior problems are counterfeit. So are flattery, backslap-ping, and many other ways of “winning friends.
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Problem-solving typically involves the construction of discriminative stimuli
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A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
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A piece of music is an experience to be taken by itself.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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A fourth-grade reader may be a sixth-grade mathematician. The grade is an administrative device which does violence to the nature of the developmental process.
B. F. SKINNER







