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It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.

B. F. Skinner

A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
B. F. SKINNER

Principle Recognition Run Study Yourself
I’ve often said that my rats have taught me much more than I’ve taught them.
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Animal Learning Myself Teaching
At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
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Born Intelligence Man Moments Problem Solve
If the world is to save any part of its resources for the future, it must reduce not only consumption but the number of consumers.
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Consumer Future People Save World
We have not yet seen what man can make of man.
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Change Men Science See Transformation
When we say that a man controls himself, we must specify who is controlling whom.
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Control Himself Men
We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Attitude Character Nature Novel Respect Seen Selection Theory
Death does not trouble me. I have no fear of supernatural punishments, of course, nor could I enjoy an eternal life in which there would be nothing left for me to do, the task of living having been accomplished.
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Accomplishment Education Fear Live Punishment Trouble
Chaos breeds geniuses. It offers a man something to be a genius about.
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Deep Destruction Genius Mad Men
I don’t believe in God, so I’m not afraid of dying.
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Afraid Believe Death God Myself
Society attacks early, when the individual is helpless.
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Attack Help Society
Let men be happy, informed, skillful, well behaved, and productive.
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Happiness Man Production Skill
An important fact about verbal behavior is that speaker and listener may reside within the same skin.
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Abuse Deep Education Important Listening Mental Skin Talk Violence
Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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Ideas Myself People Thinking Value
The real problem is not whether machines think but whether men do.
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Problem Reality Science Technology
Science, not religion, has taught me my most useful values, among them intellectual honesty. It is better to go without answers than to accept those that merely resolve puzzlement.
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Acceptance Education Honesty Intellectual Value

It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.

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It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.

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