And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
ALAN COOPERI’m an ‘evolve or die’ kind of a musician. I think it’s cool to try new things.
More Alan Cooper Quotes
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You can get spiritual things out of books and stories and they have nothing to do with religion.
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A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
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It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
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Men do not greet one another like this … except perhaps at rugby club dinners.
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I’m an ‘evolve or die’ kind of a musician. I think it’s cool to try new things.
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As these machines leak into every corner of our lives, they will annoy us, infuriate us, and even kill a few of us.
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Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
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In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
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Typography should not vary widely in an interface.
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One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
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It has also been said that the software industry is an example of midgets standing on the toes of other midgets.
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If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
ALAN COOPER






