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Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.

Alan Cooper

If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
ALAN COOPER

Box Designer Goal Help Magical Person Power Simply Think Useful
It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
ALAN COOPER

Discipline Example Geat Giant Other Scientific Shoulder Stand
It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
ALAN COOPER

Development Dollar Flaw Harder Job might Million Process Software Squander Suit Think Tool
While making art you should just do what is in your heart.
ALAN COOPER

Do Heart Just Make
There’s only one thing you can use against pure logic, and that’s common sense.
ALAN COOPER

Against Common Logic One Only Pure Sense Thing
To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
ALAN COOPER

Around Branch Foster Memory Scene Silver Sprung Tendril Until Vine Young
It has also been said that the software industry is an example of midgets standing on the toes of other midgets.
ALAN COOPER

Industry Midget Software Stand Toe
Typography should not vary widely in an interface.
ALAN COOPER

Interfere Typography Vary Widely
My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
ALAN COOPER

Accuracy Stop Computer Memory Million Number Own Perfect Phone Recall Store
Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
ALAN COOPER

Computer Invade Life Live Run
I’m a huge believer in putting music out as quickly as early as possible.
ALAN COOPER

Believer Early Huge Music Possible Put Quick
I just like so many different kinds of music that I like experimenting. I don’t want to keep making the same record over and over and over.
ALAN COOPER

Different Experiment Just Keep Kind Like Make Music Over Record Same Want
Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me.
ALAN COOPER

Alien Computer Facemfriend Human Manner Memory Own Recognize Work
When I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.
ALAN COOPER

Affect Dep Fell Love Music Show Teenager Way
In other words, humans have special instincts that tell them how to behave around other sentient beings.
ALAN COOPER

Around Begin Behave Human Instinct Other Sentient Special Tell Word
If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
ALAN COOPER

Amount Chair Make Sandpaper Smoother Table Turn

Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.

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Popular Authors

Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.

Related Topics

Popular Authors

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