black
grey
blue
red
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white

Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.

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Balance Color Contour Contrast Form General Geometric High Interface Keep Minimal Palette Restrict Should Simple

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
ALAN COOPER

Computer Critical Deeper Human Interact Interface Longer More Sturdily Subtle Survival
To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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Behave Computer Human Less Like Rock Mind People Treat Tree Unconsciously
Design principle: Take things away until the design breaks, then put that last thing back in.
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Back Break Design Last Principle Thing
Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
ALAN COOPER

Computer Human Imagine Memory Simply Something True
In other words, humans have special instincts that tell them how to behave around other sentient beings.
ALAN COOPER

Around Begin Behave Human Instinct Other Sentient Special Tell Word
Usability methods are like sandpapering a chair.
ALAN COOPER

Chair Like Method Sandpaper Usability
If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
ALAN COOPER

Behave Design Generous Helpful Likeable Person Respect Software User
My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
ALAN COOPER

Accuracy Stop Computer Memory Million Number Own Perfect Phone Recall Store
When I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.
ALAN COOPER

Affect Dep Fell Love Music Show Teenager Way
It has also been said that the software industry is an example of midgets standing on the toes of other midgets.
ALAN COOPER

Industry Midget Software Stand Toe
Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
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Boxing Excuse Look Madam Mirror Nose Seen State Well
We don’t fight about music. We don’t fight about artistic direction.
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Artistic Direction Fight Music Think
Men do not greet one another like this … except perhaps at rugby club dinners.
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Another Club Dinner Except Geet Men One Perhaps Rugby
One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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Asshole Business Heinous Insidious Lie Most Notion Person Successful
Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
ALAN COOPER

Ease Improvement Ironically Least Likely New Product Software Technology Thing Use
A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
ALAN COOPER

Early Interface Magic Powerful Pretend Scenario Stage Tool

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