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A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.

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Early Interface Magic Powerful Pretend Scenario Stage Tool

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

There’s only one thing you can use against pure logic, and that’s common sense.
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Against Common Logic One Only Pure Sense Thing
I’m an ‘evolve or die’ kind of a musician. I think it’s cool to try new things.
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Cool Die Evolve Kind Musician New Thing Try
My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
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Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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Typography should not vary widely in an interface.
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Interfere Typography Vary Widely
Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
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You can get spiritual things out of books and stories and they have nothing to do with religion.
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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Behave Computer Human Less Like Rock Mind People Treat Tree Unconsciously
If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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Box Designer Goal Help Magical Person Power Simply Think Useful
You Don’t Have to Go Home from Work Exhausted!
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I’m a huge believer in putting music out as quickly as early as possible.
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Believer Early Huge Music Possible Put Quick
Men do not greet one another like this … except perhaps at rugby club dinners.
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Another Club Dinner Except Geet Men One Perhaps Rugby
It has also been said that the software industry is an example of midgets standing on the toes of other midgets.
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Industry Midget Software Stand Toe
No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
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Beautiful Better Cool Interface Less Matter
Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
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Balance Color Contour Contrast Form General Geometric High Interface Keep Minimal Palette Restrict Should Simple
Define what the product will do before you design how the product will do it.
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Before Define Design Product

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