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A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.

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Early Interface Magic Powerful Pretend Scenario Stage Tool

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
ALAN COOPER

Beautiful Better Cool Interface Less Matter
I’m an ‘evolve or die’ kind of a musician. I think it’s cool to try new things.
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Cool Die Evolve Kind Musician New Thing Try
When I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.
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Affect Dep Fell Love Music Show Teenager Way
Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
ALAN COOPER

Balance Color Contour Contrast Form General Geometric High Interface Keep Minimal Palette Restrict Should Simple
I just like so many different kinds of music that I like experimenting. I don’t want to keep making the same record over and over and over.
ALAN COOPER

Different Experiment Just Keep Kind Like Make Music Over Record Same Want
While making art you should just do what is in your heart.
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Do Heart Just Make
Define what the product will do before you design how the product will do it.
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Before Define Design Product
We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing.
ALAN COOPER

Amazing Bring Fan Hold Keep Seem Teenager
The things like that we could fight about, we really don’t. We are pretty lucky for that.
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Could Fight Lucky Pretty Really Thing
Usability methods are like sandpapering a chair.
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Chair Like Method Sandpaper Usability
A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
ALAN COOPER

Early Interface Magic Powerful Pretend Scenario Stage Tool
You can get spiritual things out of books and stories and they have nothing to do with religion.
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Book Nothing Out Religion Spiritual Story Thing
Men do not greet one another like this … except perhaps at rugby club dinners.
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Another Club Dinner Except Geet Men One Perhaps Rugby
English bohemians sit in cold orderly rows, like carrots.
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Bohemian Carrot Cold English Like Orderly Row Sit
Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
ALAN COOPER

Ease Improvement Ironically Least Likely New Product Software Technology Thing Use
One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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Asshole Business Heinous Insidious Lie Most Notion Person Successful

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