Define what the product will do before you design how the product will do it.
ALAN COOPERA powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
More Alan Cooper Quotes
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
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One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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In other words, humans have special instincts that tell them how to behave around other sentient beings.
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While making art you should just do what is in your heart.
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Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
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My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
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As these machines leak into every corner of our lives, they will annoy us, infuriate us, and even kill a few of us.
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We don’t fight about music. We don’t fight about artistic direction.
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And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
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Form follows function straight to hell.
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Men do not greet one another like this … except perhaps at rugby club dinners.
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Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
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A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
ALAN COOPER